New Information About Mattel’s SDCC Exclusive Offerings
April 27, 2012

There have been a lot of questions pop up today surrounding the announcement so Toy Guru reached out with a message to help clarify a few things about Mattel’s SDCC 2012 convention exclusive reveals earlier today:

“Hey DC fans, I’ve been on the boards and have seen a lot of questions about the new 8″ Death SDCC Staction figure. She is articulated at the waist, shoulders and neck, but really is a statue on a base. (a super cool amazing statue- of Death herself!)

To clear up any questions, this is not a figure from the DC 6″ world. Now that we have The DC Signature Series through Club Infinite Earths on, we have the freedom to explore lots more DC 6″ executions without retail restrictions (such as pricing and shelf size). This new freedom allowed us to use SDCC to explore new form factors to collect the heroes and villains of the DCU from every era Golden Age to New 52.

We wanted to kick off a Staction execution with a character that had never been done in 6″ (yet…) and would appeal to the SDCC crowd. Our Tiny Titans 5 pack is also a great tribute to the series and a fun way to collect ultra cute interpretations of the DCU (well the Titans…).

The 6″ line is doing great and will kick off online in 2 weeks with Flash 1 May 15 at noon Eastern.

We also have an amazing Dark Knight Movie Master SDCC item to reveal soon (just making some last min adjustments to ensure the lights and sounds work right in the package and all decos are correct!). This one will blow your mind!

Lots more is in store and look for all the latest at our Fan Panels at SDCC (date TBD). See you at the show!”

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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