New Q&A Answers from Mattel
May 2, 2008

Once again our pal Toy Guru from Mattel updates us on the answers to our post NYCC burning questions:


Q1. Is the Wal-mart Wave considered wave 5 of DCUC or is it a separate wave in your numbering system?   Thereby making the Hawkman/Mr. Miracle/Recovery Suit Superman wave 5 or wave 6?

A: The Wal-Mart Wave is Wave 5, the Hawkman Wave is Wave 6.
Q2. thanks for reissuing Azrael from DCSH. is there any chance we’ll ever see the elusive Cyborg Superman reissued? that would be fantastic. Thanks again!

A: You’ll just have to wait and see. We’ll announce the next pair of DCUC TRU 2-packs at SDCC in July.
Q3. What can you tell us about website that’s mentioned on the back of the Dark Knight packaging?

A: This will be a brand new website featuring games, Mattel toy previews  and information about the new film Batman the Dark Knight

Q4. DCIH – Will this line have accessories? batarangs, green lanterns, cold guns, etc? Expected msrp for this line?

A: Some figures will have accessories and we have some great plans for accessories in 2009. The singles will retail for about 5.99, the 3 packs for 15.99.

Q5:  I have to ask about the Toys R Us azrael/batgirl two-pack:will this release of Batgirl black/yellow "first appearance" costume (instead of the blue and gray that was already released), and will azrael’s neck be modified to look up?

A: Both of these characters will remain unchanged from their original release.
A bonus question for our international friends:
Q6. Is there any chance of making the Mattel line available VIA Diamond Select for international distribution? I’ve seen the Previews catalogue and there are some items that allow for this. Foreign retailers can order these said items but US retailers cannot.

This will help preserve your exclusivity deals with Target, TRU and Wal*Mart but make your product available to us hapless international collectors.

A: We are continuing to work with all of our international markets to bring collector items to them. One of the issues we face is that while there is a small vocal group of fans wanting this product in different international territories such as South America, Europe and Asia, they do not always represent the entire international territory’s buying habits. We will do our best to try and meet collector needs while maintinaing case packs and product that fills the needs of international markets.


You can find our past Q&A’s here. And you can discuss the answers at our Mattel board.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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