New Star Wars Products Arrive at Build-A-Bear
April 27, 2017

Today, in anticipation of Star Wars Day: May the 4th Be With You, Build-A-Bear Workshop unveiled an online exclusive Star Wars R2-D2 set that includes a 13” pre-stuffed R2-D2 plush and a 6-in-1 R2-D2 sound chip, featuring six of the character’s signature sounds. The set is only available for purchase at and, while supplies last.


Earlier this month, Build-A-Bear Workshop launched a 16” Dark Side vs. Light Side Bear, which features ears that flip from red to blue to represent both sides of The Force. The paw pads also flip to feature either the Rebel Alliance or First Order logo (a video clip showing product features can be viewed at The Dark Side vs. Light Side Bear and related Star Wars sound chips and accessories are currently available at U.S., Canada and U.K. Build-A-Bear Workshop stores as well as at and, while supplies last.


Additionally, in celebration of Star Wars Day, Guests of Build-A-Bear Workshop stores and will receive a FREE lightsaber from the Build-A-Bear Workshop Star Wars collection with a $50 purchase that includes any Star Wars furry friend. This offer is valid between May 1– 4, while supplies last. Online Guests must use promo code ‘STARWARSDAY17’ to redeem the offer.

Build-A-Bear Workshop invites Guests of all ages to celebrate May the 4th and the 40th Anniversary of the timeless Star Wars franchise with these exciting new additions to the retailer’s full line of Star Wars products:


R2-D2 Online Exclusive Set

An iconic movie character beloved by generations of Star Wars fans, R2-D2 is even more special in furry friend form! This online exclusive item features the resourceful R2-D2 in plush form with the signature sound chip included. Celebrate the epic space fantasy series and give R2-D2 as the perfect gift for fans of all ages!

Pricing (USD)

  • R2-D2 online exclusive set, including pre-stuffed plush and sound chip: $42.00, plus tax.


Dark Side vs. Light Side Bear

One bear, two sides — you choose! With the Star Wars Dark Side vs. Light Side Bear, you determine which side shows the true nature of this furry friend. Flip the ears and paw pads of Dark Side vs. Light Side Bear to choose from the red First Order side or the blue Rebel Alliance side. Familiar Star Wars icons emblazon the soft fur of this adventurous bear. Add plush lightsabers, accessories and outfits to Dark Side vs. Light Side Bear and relive the action of the movies!


Pricing (USD)

  • Dark Side vs. Light Side Bear: $25.50, plus tax. Additional Star Wars outfits and accessories sold separately.


For more information and to view the entire Build-A-Bear Workshop Star Wars collection, visit

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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