New TETRIS® Themed Products Introduced at Toy Fair 2012
February 15, 2012

More popular than ever, the TETRIS® brand continues its merchandise expansion


New York, NY – February 13, 2012 – The Tetris Company, LLC, the exclusive licensor of the TETRIS® brand, and its merchandising agent, Licensing Works! ®, today announced several new TETRIS themed products debuting at Toy Fair. The Tetris Company’s licensees Techno Source, Paladone, and Fundex are introducing and showcasing the new TETRIS merchandise products at this year’s Toy Fair 2012 in New York.

“Toy Fair 2012 is a great showcase for exciting new TETRIS branded merchandise,” said Leslie Levine, Head of Licensing Works! ®. “It’s marvelous to see the continued expansion of this iconic global electronic game into a wide variety of fun and creative new products.”

Toy innovator Techno Source, will be introducing its new TETRIS Illuminated Mega Screen (MSRP $17.99) game. The stand-alone handheld device is designed with a large, illuminated screen to play a choice of three fun TETRIS games, including the popular Marathon version, to challenge any player. It is the first stand-alone handheld to include a hold button which allows players to keep a Tetrimino (the iconic TETRIS playing pieces)shape to use later in the game. Additional features include a save function that remembers your current game and high scores for each of the three TETRIS games, adjustable sound, multiple skill levels, pause control, and the famous TETRIS theme song, Korobeiniki. The TETRIS Illuminated Mega Screen game is expected to ship in Spring 2012, with in store availability at local Target, Kmart, and Toys R Us retailers to come in Fall 2012.

“We started with our TETRIS Link tabletop strategy puzzle game and received an overwhelmingly positive response to its debut. It’s exciting to see our partnership with the TETRIS brand continue to strengthen with the introduction of our new TETRIS Illuminated Mega Screen handheld,” said Jason Willard, Product Marketing Manager, Techno Source.

Techno Source will showcase its TETRIS Link 2-Player Edition, a family strategy game designed for play at home or on the go, at Booth #3137. Following up the award-winning TETRIS Link tabletop strategy game, the TETRIS Link 2-Player Edition (MSRP $12.99) has the same addicting gameplay in a compact and travel ready form. Drop and link Tetrimino shapes of the same color to earn points, while blocking your opponent from linking and scoring. Transforming functionality offers two ways to play—across from an opponent or side-by-side— to suit home or on the go environments. When you are finished playing, simply store all of your Tetriminos, lock the game tower in place, and take it with you anywhere. The game includes storage buckets to keep Tetrimino shapes organized, a base, adjustable game tower, 50 Tetrimino shapes in two colors, and die. Expected shipping is Spring 2012, with in store availability to come in Fall 2012. Since its debut, the TETRIS Link original tabletop strategy game has been honored by several industry awards, including: “Game of the Year” nominee for Toy Industry Association’s Toy of the Year Award, Parents’ Choice Silver Award, “Best Game” for Good Housekeeping’s Fourth Annual Best Toy Awards, Two Creative Child Magazine awards, two Dr. Toy Awards, and more.


Paladone debuts three new TETRIS® products at this week’s New York Toy Fair, at Booth #4837. The TETRIS Desk Tidy (MSRP $32.00) is a new collection of several office supplies, including: a double highlighter pen, pencil holder containing 5 pencils, sharpener and eraser, memo pad, tape dispenser, staple-free stapler, desk organizer (with rubber bands and Tetrimino shaped paper clips), and Tetrimino shaped stress blocks.


The TETRIS Stackable Desk Light (MSRP $50.00) is a fun new accessory for TETRIS enthusiasts that is ideal for any home or office. Each Tetrimino shape is separate and lights up as you place them on top of each other. Also new is a TETRIS Alarm Clock (MSRP $40.00), featuring numbers that change using falling Tetrimino shapes. Watch a demo of the TETRIS Alarm Clock at All three new TETRIS products will become available for purchase in September 2012.


Fundex, another exhibitor at Toy Fair 2012, Booth #655, offers demonstrations of its popular games—TETRIS The Card Game (MSRP $6.99), a multiplayer card game, TETRIS Tumble (MSRP $9.99), a multiplayer strategy dice game, and TETRIS Matrix (MSRP $14.99), a single player strategy puzzle game. All three TETRIS products are available for purchase in stores at Books-a-Million, Barnes & Noble, and Calendar Club.


“We are thrilled to see so many imaginative new TETRIS products introduced at this year’s Toy Fair,” said Lisa Linnenkohl, Head of Licensing for the TETRIS brand. “It is incredibly rewarding to see the consumer demand for TETRIS merchandise growing so quickly. It validates our vision for the brand —TETRIS is truly a global lifestyle brand!”

TETRIS branded products are sold worldwide in more than 50 languages. With hundreds of millions of games sold over the last 28 years, the TETRIS brand is stronger than ever and continues its year over year growth. Over 132 million paid mobile downloads have made the TETRIS game one of the best-selling mobile games in the world.  As many as 35 million TETRIS Battle games are played daily on Facebook, with over 1 billion played monthly in 95% of the world.

For more information on TETRIS branded products, please visit



About the Tetris® Brand

The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25+-year history, hundreds of millions of players have experienced the Tetris Effect. Tetris has reached over 132 million paid mobile downloads. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. For the latest information about the Tetris brand and Tetris products, please visit

Follow us on Twitter at @Tetris_Official or on Facebook at


About Licensing Works, LLC (dba Licensing Works!®)
Licensing Works!® is a licensing and promotions company representing creators of original IP. In addition to the Tetris® intellectual property, clients include: Castle from ABC Studios, Hearts For Hearts Girls® from Playmates Toys, Zorro® from Zorro Productions, Inc., Tarzan® from Edgar Rice Burroughs, Inc., Buck Rogers in the 25th Century® from The Dille Family Trust, MEG Toys’ In My Pocket™ franchise, Playtime Buddies™ from Visual Picnic, Inc., Moulin Rouge® from Moulin Rouge S.A., and Kewpie® from Jesco Imports, Inc.

For more information about Licensing Works!®, visit: 


About Techno Source

Techno Source, a division of LF Products (a company of Li & Fung Limited (SEHK:494)), is one of the fastest growing global toy companies. Known for its ground-breaking products, marketing prowess and strong retail relationships, the company is committed to delivering high-quality toys and games that offer significant play value at affordable price points.

Under its original Techno Source brand, the company focuses on innovative products, great games for the whole family, and technology toys. Its award-winning original and licensed toy portfolio includes Kurio™, Glow Crazy™, Codee, 20Q®, Tetris®, Disney®, Rubik’s®, Nickelodeon®, Bicycle® (The United States Playing Card Company), Intellivision™, Guess What I Am!™, and Electronic Touch-Screen Sudoku™.

Techno Source toys and games are available throughout North America, South America, Europe, Asia, Africa, and Australia, across all channels of distribution.

For more information, visit


About Paladone Products

Paladone Products Ltd are a highly-regarded supplier of fun, innovative gifts and homeware. Established in 1994, this privately-owned company develop and manufacture products for both their own and licensed ranges. Their products are sold extensively through retailers and e-tailers in the UK and exported to 40 countries worldwide.  More information regarding the company and its products can be found at


About Fundex Games

Fundex Games, Ltd. is proud to be an industry leader in manufacturing and marketing innovative leisure time products for the entire family.  It offers a wide range of games including multiple award-winning What’s in Ned’s Head?™, and all-time classic Gnip Gnop™. Its RecreAction Games line is the market leader in backyard and tailgate games that include Jarts™ and Bulls-Eye Washers™. Fundex produces licensed products with the world’s most powerful brands – Marvel, Little Tikes®, Tetris, NHL, John Deere, Diary of a Wimpy Kid™, Pinkalicious™, and Scrabble®. The Great American Puzzle Factory division creates cutting-edge puzzle products including Alex Beard’s Impossible Puzzles, Clearly Puzzled, Make ‘Em Move™, and licensed puzzles. Based near Indianapolis, Fundex is “Where Fun Comes First!” For more information visit


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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