Today, Build-A-Bear Workshop launched a new Transformers collection that includes a Make-Your-Own Transformers Optimus Prime^TM Bear and a Make-Your-Own Transformers Bumblebee^TM Bear, as well as related costumes, accessories and sounds, based on the popular Transformers franchise. The collection, launching ahead of the premiere of Transformers: The Last Knight on June 23, marks the first time Transformers furry friends and accessories have been offered at Build-A-Bear Workshop.

The Make-Your-Own Optimus Prime Bear and Make-Your-Own Bumblebee Bear are equipped with an exciting new product feature that allows Guests to change the Transformers from Bear to Bot with a simple flip of the bear’s face! Both furry friends also have jointed arms to create the ultimate robot pose!

Transformers furry friends, outfits and accessories are available in U.S., Canada and U.K. Build-A-Bear Workshop stores, as well as buildabear.com and buildabear.co.uk, beginning today. Product details are listed below (pricing is in USD).

• Make-Your-Own Transformers Optimus Prime Bear, $32 plus tax

“Autobots…Roll Out!” There’s more than meets the eye with this furry friend — Transformers™ Optimus Prime™ Bear has the ability to change from bear to Autobot with one simple flip! As the wise and virtuous leader of the Autobots, Optimus Prime is motivated to bring freedom and peace to all. With his signature blue and red colors, Optimus Prime is a true hero who is always ready for combat. Complete your Transformers collection with Transformers™ Optimus Prime™ Bear!

• Make-Your-Own Transformers Bumblebee Bear, $32 plus tax

There’s more than meets the eye with this furry friend — Transformers™ Bumblebee™ Bear has the ability to change from bear to Autobot with one simple flip! As an infiltrator for the team, Bumblebee is one of the most fuel-efficient Autobots. With his signature yellow color, Bumblebee is a hero who is ready to rise for any epic quest. Complete your Transformers collection with Transformers™ Bumblebee™ Bear!

• Bumblebee Costume and Optimus Prime Costume, $16 each, plus tax

• Transformers Bumblebee 5-IN-1 Sayings and Transformers Optimus Prime 5-IN-1 Sayings, $7 each, plus tax

• Transformers 6-IN-1 Sounds, $7 plus tax; available in select U.S., U.K. and Canada stores as well as buildabear.com and buildabear.co.uk

• Transformers Hoodie, $8.50 plus tax

• Transformers PJs, $12.50 plus tax

• Transformers Slippers, $7 plus tax

• Transformers Sleeping Bag, $12 plus tax