New #Transformers Launch at Build-A-Bear Workshop
May 19, 2017

Today, Build-A-Bear Workshop launched a new Transformers collection that includes a Make-Your-Own Transformers Optimus PrimeTM Bear and a Make-Your-Own Transformers BumblebeeTM Bear, as well as related costumes, accessories and sounds, based on the popular Transformers franchise. The collection, launching ahead of the premiere of Transformers: The Last Knight on June 23, marks the first time Transformers furry friends and accessories have been offered at Build-A-Bear Workshop.

The Make-Your-Own Optimus Prime Bear and Make-Your-Own Bumblebee Bear are equipped with an exciting new product feature that allows Guests to change the Transformers from Bear to Bot with a simple flip of the bear’s face! Both furry friends also have jointed arms to create the ultimate robot pose!


Transformers furry friends, outfits and accessories are available in U.S., Canada and U.K. Build-A-Bear Workshop stores, as well as and, beginning today. Product details are listed below (pricing is in USD).

  • Make-Your-Own Transformers Optimus Prime Bear, $32 plus tax

“Autobots…Roll Out!” There’s more than meets the eye with this furry friend — Transformers™ Optimus Prime™ Bear has the ability to change from bear to Autobot with one simple flip! As the wise and virtuous leader of the Autobots, Optimus Prime is motivated to bring freedom and peace to all. With his signature blue and red colors, Optimus Prime is a true hero who is always ready for combat. Complete your Transformers collection with Transformers™ Optimus Prime™ Bear!


  • Make-Your-Own Transformers Bumblebee Bear, $32 plus tax

There’s more than meets the eye with this furry friend — Transformers™ Bumblebee™ Bear has the ability to change from bear to Autobot with one simple flip! As an infiltrator for the team, Bumblebee is one of the most fuel-efficient Autobots. With his signature yellow color, Bumblebee is a hero who is ready to rise for any epic quest. Complete your Transformers collection with Transformers™ Bumblebee™ Bear!


  • Bumblebee Costume and Optimus Prime Costume, $16 each, plus tax


  • Transformers Bumblebee 5-IN-1 Sayings and Transformers Optimus Prime 5-IN-1 Sayings, $7 each, plus tax



  • Transformers Hoodie, $8.50 plus tax


  • Transformers PJs, $12.50 plus tax


  • Transformers Slippers, $7 plus tax


  • Transformers Sleeping Bag, $12 plus tax
Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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