December 10, 2008

Last week they announced the acquisition of the Wanted: Dead or Alive TV series which starred Steve McQueen. This week we are excited to announce the acquisition of the classic Edgar Rice Burroughs Mars Trilogy! See below for the full press release on two of these great licenses! Pre-orders for the first figures will begin January 2009.

Triad Toys and Edgar Rice Burroughs, Inc. Join Forces To Bring The John Carter of Mars Saga To Yet Another Generation

Edgar Rice Burroughs’ Mars Saga is hailed as one of the most influential works to define modern sci-fi and fantasy literature. Written almost a century ago, the epic 11 volume series chronicling John Carter’s adventures have thrilled many, many generations of readers. Triad Toys is proud to announce that it has entered into a two-year licensing agreement with Edgar Rice Burroughs, Inc. to produce a range of collectibles, including 12-inch action figures and statues of all the central characters from the beloved novels. The collectibles will consist of both modernized concepts developed by Triad Toys as well as the classic Burroughs vision of the Mars saga with the first series of figures releasing early 2009.

JOHN CARTER OF MARS and A PRINCESS OF MARS™ & © 2008 Edgar Rice Burroughs, Inc.  ® All Rights Reserved.  



San Jose, California (November, 2008) – Triad Toys, Inc., an innovative toy and collectibles manufacturer of unique properties and licensed and proprietary product, announces a new series of  toys and collectibles for the classic western television series Wanted: Dead or Alive. Wanted: Dead or Alive follows the chronicles of bounty hunter Josh Randall (Steve McQueen)  as he pursues some of the West’s most notorious villains.  Rugged, but often soft-hearted Randall often donates his earnings to the needy and helps prisoners if they are wrongly accused.

Wanted: Dead or Alive™ & © 2008 StudioCanal  ® All Rights Reserved.    


About Triad Toys, Inc.
Since its inception in 2005, Triad Toys, Inc. has been a specialty manufacturer of 12 inch action figures and collectible products. Formed by a group of artists, Triad Toys’ dedication to innovation and quality quickly earned its credibility among fans and collectors alike.  Its products reflect a passion for creating unique, well thought designs with a quality unsurpassed by many. Triad Toys is headquartered in San Jose, California, and remains one of the few toy and collectible companies that continue to manufacture quality pieces in the United States. Triad Toys products are available online at and through select specialty retailers worldwide.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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