New Wizarding World Inspired Figure Line Launching Fall 2019 from McFarlane Toys#ToyFair
February 11, 2019
McFarlane Toys and Warner Bros. CONSUMER PRODUCTS ANNOUNCE New Wizarding world INSPIRED figure line LAUNCHING Fall 2019

Tempe, AZ – February 11, 2018 – McFarlane Toys, a global leader in the action figure industry, and Warner Bros. Consumer Products (WBCP) announced today a partnership to bring a new line of premium collectible Wizarding World action figures to  mass and specialty retailers.

McFarlane Toys will create collectible action figures ranging in size from 6-inch to 12-inches based on characters and creatures from the Wizarding World, including  characters and creatures from the Harry Potter and Fantastic Beasts films.

McFarlane Toys’ first wave of fully articulated action figures will include fan-favorite characters Harry Potter, Hermione Granger, Ron Weasley, and Lord Voldemort as seen in the Harry Potter and the Deathly Hallows films and Buckbeak the Hippogriff, from Harry Potter and the Prisoner of Azkaban. All the figures will feature character-specific accessories and will retail between $19.99 and $24.99 at retailers nationwide.

“The Wizarding World captures the emotions of its fans unlike any other,” said Todd McFarlane, owner, and CEO of McFarlane Toys. “Taking the iconic imagery from the Wizarding World and creating figures for everyone to take home is quite an honor for me.”
McFarlane Toys, known for its beautifully sculpted and painted figures and collectibles, is excited to partner with one of the most world-renowned franchises. As avid Wizarding World fans themselves, the McFarlane Toys team is  ready to create the most realistic, detailed and character accurate figures for fans of all ages.

Fans of both McFarlane Toys and the Wizarding World can check www.mcfarlane.com and the McFarlane Toys social media channels for first look images, product updates, where to buy and news. Follow us on Instagram (McFarlane_Toys_Official), Twitter (Todd_McFarlane) and Facebook (@McFarlaneToys).

McFarlane Toys will be unveiling the Wizarding World action figure prototypes at the 2019 Toy Fair New York, February 16-19, 2019, Javits Convention Center, booth #1379.

ABOUT MCFARLANE TOYS
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and Venom, is the creative force behind McFarlane Toys.   McFarlane Toys has become an industry leader, redefining the standards within the action figure market. For more information on this pop-culture powerhouse, visit http://www.mcfarlane.comhttp://www.facebook.com/mcfarlanetoyshttp://www.twitter.com/Todd_McFarlane and http://www.instagram.com/mcfarlane_toys_official.

ABOUT WARNER BROS. CONSUMER PRODUCTS
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships, and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

ABOUT WIZARDING WORLD
More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling.  In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the start of the Fantastic Beasts five-film series. People of all ages have been enthralled by these extraordinary adventures, set within an expanding universe, inspired by the vision of J.K. Rowling.

For today’s growing worldwide fan community, and for generations to come, the Wizarding World welcomes everyone to explore more of this magical universe — past, present, and future. The Wizarding World also provides fans with an instant, trusted kite-mark of quality and authenticity.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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