New York City Readies for 35,000 Visitors Attending 105th American International Toy Fair
February 11, 2008

 Hot New Toys to Debut February 17-20 at Jacob K. Javits Convention Center

NEW YORK, February 11, 2008 – It will be all fun and games February 17th to 20 th at the Jacob K. Javits Convention Center when more than 1,200 toy companies, 15,000 retail buyers and thousands of toy industry professionals from around the globe assemble for Toy Fair, "the $22 billion dollar playdate" owned and operated by the Toy Industry Association (TIA).

 "Toy Fair brings manufacturers and buyers together around what’s hot, what’s trendy, and what will sell during the next holiday season.  Each year, new innovations bring fresh excitement to this vital $22 billion global youth entertainment industry," said Carter Keithley, President of the Toy Industry Association. "The ever-growing number and range of pre-registered buyers is an indication of the importance of this major trade show."

With "the $22 billion playdate" as its theme, this year’s Toy Fair is expected to attract 35,000 visitor’s, including 15,000 pre-registered buyers, 5,000 trade guests, 1,200 exhibitors and their staff, and nearly 1,000 journalists from around the globe.   Interesting to note is that 22% of the top 250 global retailers are registered, and nearly 10% of the Fortune 500 companies are attending, including — McDonalds, PepsiCo, Colgate-Palmolive, Marriott International, and Estee Lauder, among others.

Exciting new features at Toy Fair include The Inventor Center, which showcases new toy and game ideas by promising inventors trying to break into the industry;  and the Fundamentals Feature Section, which shows how learning and play work together.

Toy Fair is owned and operated by the Toy Industry Association (TIA), the national trade association for more than 500 North American producers and importers of toys, games and children’s entertainment products, which account for 85 percent of industry sales.

About Toy Fair(r)

American International Toy Fair(r) is the largest toy trade show in the Western Hemisphere. More than 1,300 manufacturers, distributors, importers and sales agents from over 94 countries showcase their toy and entertainment products. From classic toys to interactive entertainment and everything in between, products include action figures and dolls, games and puzzles, bicycles, tricycles and ride-ons, radio-controlled vehicles, infant and preschool toys, cars, trucks, and trains, puppets and plush, audio and video cassettes, computer software and video games, playground and sporting equipment, Halloween, Christmas, books, stationery, party supplies, and much more

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.