Not The Same Bat: Mattel’s Exclusive Hot Wheels RLC™ 1966 TV Series BATMOBILE™!
May 12, 2008
Collector Favorite Gets A Heroic Upgrade


Released as a Hot Wheels® 2007 New Models edition, the 1966 TV Series Batmobile™ was an instant sensation with collectors — but harder to find than the elusive Batcave™. We got the message like a Bat Signal™ on a dark night… and POW! BAM! WHOMP! Here’s a special Red Line Club™ edition of the Dynamic Duo’s heroic ride!


The one-week Priority Window for RLC™ members only begins Tuesday, May 13, 2008 at 9:00 AM PT and will end at 11:00 AM PT on Monday, May 19. Note that this edition will be made to order, meaning if you want one, this is the bat time the only bat time you’ll be able to order one.


This edition appears as it would have if we’d manufactured it back in 1968 with the original batch of Hot Wheels cars. It features a Spectraflame® finish, Neo-Classics™ Redline® wheels, and a full-metal chassis — all for the first time on this casting! This is just the vehicle you need when you’re running down all the criminals in Gotham City™, and you still want to do it in high style:

  • Spectraflame® true black finish
  • Red pinstripes and Batman™ logo tampo
  • Neo-Classics™ Redline® wheels
  • Full-metal chassis
  • Clear windshield
  • Black interior

Each package features brand new artwork of the car by Otto Kuhni, an individually numbered holographic sticker and ships in a Hot Wheels® Kar Keepers® case. Priced at $14.99 each plus S&P, the RLC™ 1966 TV Series Batmobile™ will be produced ONLY in the quantity of the orders we receive during the one-week Priority Window.


Don’t forget: Club members earn an RLC™ Rewards Point for each car purchased (purchase limit of four per membership).

Offer opens to RLC™ members only for a one-week Priority Window: 5/13/08, 9:00 AM PT

The offer is being made only to Red Line Club (RLC) members.  This is one of the perks of membership, along with a 24-hour priority window on most exclusive items offered for sale.  Another one of those exclusive items is the large Pixar Piston Cup Racer "Cars" boxed set I’m sure you’ve heard about (going up for sale 5/20).  If any readers are interested in that setand the Batmobile, now’s a great time to join the club.   

Additional details of a Red Line Club membership can be found here: /store/hwprodc.php?p_page_id =122313&p_display_group_id =494You




Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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