NYCC 2010 – DC Direct Interview with Georg Brewer!
October 26, 2010

I must start this with saying the questions asked were extremely biased upon what I wanted to know in regards to DC Direct and possible future product offerings. And that this report is based upon the notes I took and my memory, so there is some paraphrasing. With that out of the way…


The promotion for the White Lantern Hal Jordan figure was interesting to say the least. You had to line up in one location and buy the figures in another. I went to both places twice before I got my figures. But I did get them.

The Graphitti Designs booth was right across the isle from the DC Booth and in one corner of the DC Booth was a massive display of DC Direct product. There too, was Georg Brewer (GB). I introduced myself, Erik ‘superfriend’ Skov (ES) of "If you have a few minutes, Daniel Pickett has some questions he would like me to ask you." "Sure."

Actually, Daniel had only given me one question. DP: "What is the future of DC Direct?" Meaning: How is your team impacted by the recent announcement of realignment of parts of DC Comics to California?  GB: "This is an evolving process. What you need to know is that for now new product will continue as is."

With that out of the way, I went on to ask about my favorite stuff, the product!


ES: History of the DC Universe line. It is based upon the art of George Perez.
GB: From that book, yes.

ES: Why are there no women in this line? George Perez is responsible for definitive looks of Wonder Woman, Zatanna, Starfire, etc.
GB: HDC is resting for now. One of the goals of that line was to have a consistent look across the figure and save money on tooling. The line did not take off like they had hoped. If it had, they would have made a female body for the line.  As for Zatanna, we did that costume in the Identity Crisis line, but the style was wrong.



ES: Justice League International?
GB: That line is also resting.
ES: What about Rocket Red?
GB: I’d like to do a Rocket Red figure.  I like the design.

ES: I can see by the way Green Arrow is included the Brightest Day line that you are looking at the related titles as well.  What about doing Rocket Red in the Brightest Day line tying the character in from the Justice League Generation Lost comic?
GB: I hadn’t thought of that. I like that idea.


ES: You’ve done a number of JLA series. Justice League International. Justice League of America (the Meltzer/ figures). How about more JLA? I’d like a Zauriel figure.
GB: I like his design, but I’m worried about lack of demand since he’s not being used right now. Hasbro made a figure of him.

ES: Yes they did. And they re-used Hawkman’s wings for him. If you need to re-use wings from a Hawkman figure to make a Zauriel figure happen, go right ahead.




ES: How about Prometheus?
GB: Prometheus would be good. He’s gotten good exposure lately.

ES: What about doing a Morrison/Porter era JLA series? They could both go in that.
GB: I like that.

ES: I’d also like to see an Ed Benes Huntress. How about JLA "through the ages"?
GB: I think she was in the JLA for about 6 weeks.
( Maybe they could fold her into the Brightest Day line too, from the Birds of Prey comic.)



ES: Blackest Night, is that over for now?
GB: BN is over with wave 8, but characters from that could cycle into the Brightest Day line.

(Hoping for Blue Lantern Warth, myself).


ES: Brightest Day, I have to tell you, I love the character selection here. I know you’ve done some of the characters before, but the style just hasn’t hit me. Deadman, Mera, Martian Manhunter, Firestorm are going right into my collection.
GB: You don’t have a Martian Manhunter?
ES: I always thought he looked silly without pants.
GB: We did the military look uniform.
ES: I just like this version of his costume.


ES: Interesting choice going with Aqualad in wave 3. I don’t think he’s appeared in costume in the comic yet.
GB: He has on the cover. White Lantern Batman hasn’t appeared yet either.
ES: Are you trying to time this with the release of the new Young Justice cartoon?
GB: Of course. I love synergy.

And I let him get back to the tons of other people who were circling the DC Direct booth.  In fact, it was so crowded, I had to go back 3 times to take the pictures.

= = =

Since I got back, I have had one overriding question about recent DC Direct product. Where is a regular, modern day, Barry Allen Flash? We got no figures out of Flash:Rebirth. We got a Blue Lantern Flash. Now we are getting a White Lantern Flash. Why is DC Direct not giving us a normal Barry Allen Flash?

And Georg, if you are reading this, I’ve come up with another JLA member DC Direct has yet to make, Aztek.  OK, yes, his career with the JLA was shorter than the Huntress’s, but he has a cool costume.


So, that is my report from DC Direct at NYCC 2010.  If you could ask  Georg or any of the staff at DC Direct 1 question, what would it be?  If you got to pick a wave of 4 figures to be made, what would it consist of?  I think you can guess mine.

Erik "Superfriend" Skov
"Gathered together from the four corners of the universe." Oh, wait, that's the show, not me. Erik "SuperFriend" Skov never actually got to appear on the show, although he did watch it every week. Erik spent 6 years working for Hasbro in Pawtucket, RI before leaving for a job that paid more (Why else would a collector leave the company that was making Star Wars, Transformers, and while I was there Batman). I used to post all over the net. These days I tend to hang my hat at AFI.
Read other articles by Erik "Superfriend" Skov.





  • John Cage says:

    I’d love to see a Morrison/Porter JLA line with Prometheus, Aztek (seconded — great costume), and Zauriel. Throw in Porter’s Batman with the all-dark costume and pointy shoulders, and you’ve got a guaranteed sale here.

    Have a good day.
    John Cage

  • George says:

    I’d like the 3 mentioned above & a Vibe figure. Prometheus can use the Knight (Knight & Squire) sculpt, while–as you mentioned–Zauriel could use Hawkman’s. I think there’s a bigger fanbase for that character, and those who would buy that figure, then Georg realizes.

    My question for him would be, with Mattel having the DC license for figures, should DC Direct still do them on their end or concentrate on other areas of collectibles (banks–which I think they should do more of, statues, busts, plush)?

    If I had another question, it would be why doesn’t DC Direct do more?

  • Georg Brewer Has No Clue says:

    JLA Wave 1 – Connor Hawke, Zaurial, Aztek, Prometheus.
    JLA Wave 2 – Tempest, Rocket Red, Ice (Adam Hughes), Fire (Adam Hughes).
    Death of Superman Wave 1 – Guy Gardner (Yellow Ring), Bloodwynd, Lady Maxima, Gaurdian.
    Hush Reactivated – Robin, Clayface, Lady Shiva, Tahlia Al Ghul.

    All serious no brainers that would sell.
    Can’t believe this guy is soooo out of touch for what we want !

  • Tim says:

    Hi. I would like to see for once a SA Martian Manhunter in the original costume like the the one that’s in the “History of the Universe” done in the correct scale to match the other earier SA figures.

    The larger size version belongs in the MA line, he was never known as a Shape-Shifter in the early 60’s, and looks waay too tall and big standing next to the original SA Superman.

  • Jatta Pake says:

    I’m confused. I thought Georg left DC Direct.

  • George says:

    It was rumored that he was one of the people that left because he didn’t want to go to the West Coast.

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