Official Star Wars Blog Announces Episode VII #MidnightMadness Sale on #ForceFriday September 4th
May 3, 2015

Mark your calendars for September 4th!

While it has been expected by fans and rumored by leaks, until today there had not been an official statement about there being an “Midnight Madness” sale for Star Wars: The Force Awakens products until today with the announcement from the Official Star Wars Blog.   There was a catalog given away a few weeks ago at the Star Wars Celebration convention that mentioned a contest to will a trip to New York City to to the Times Square for a “Midnight Madness” Star Wars sale, but no firm date was mentioned.   Now we know the date, some of the locations, such as the Disney Stores and we also have a look at the packaging for Episode VII items:

The next generation of Star Wars toys, collectibles, books, and apparel is in range.

StarWars.com is thrilled to announce that Star Wars: The Force Awakens products will land in our galaxy on September 4, 2015, at 12:01 a.m. — “Force Friday” — with stores around the world opening their doors at midnight for a special celebration of all things Star Wars. It will be a day long remembered.

“Every lightsaber, every action figure, every LEGO set tells a story for generations of Star Wars fans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products.

Fans wanting to be the first to get their hands on Star Wars: The Force Awakens merchandise can set their hyperspace and social media coordinates now: They will be able to visit their local retailer starting at midnight on September 4, and are encouraged to document their experience using the hashtags #ForceFriday and #MidnightMadness. A wide-range of products — from toys and collectibles, to books and comics, ebooks and apps, to apparel and lifestyle accessories — will be available at mass retailers and Disney Store locations worldwide, as well as on DisneyStore.com.

Also revealed here for the first time is the packaging for Star Wars: The Force Awakens products, featuring the mysterious new villain, Kylo Ren. The ominous, shadowy figure and the red lightsaber he wields will be featured on Star Wars product packaging beginning September 4, 2015. Let the countdown begin.

SW15BoxArt

Stay tuned to StarWars.com for more on #ForceFriday and Star Wars: The Force Awakens!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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