Oh, Thank Heaven… FREE SLURPEE DAY!
July 11, 2008

Just FYI for all of you hot and thirsty AFI readers.  Today is July 11th aka 7-11  That means FREE Slurpees at participating 7-11 stores while supplies last!

If you’d like to know the history of the Slurpee you can watch this brief history here! 


And some Slurpee Fun Facts:

  • Slurpee drinks are all served at 28 degrees.
  • Early prototypes for the Slurpee machine made use of an automobile air conditioning unit.
  • Slurpee was "invented" when some sodas were put in a freezer to cool them down — and they became all slushy.
  • Bob Stanford, a 7-Eleven agency director, coined the term "Slurpee" in 1967.
  • Winnipeg, Canada is generally thought to be the Slurpee capital of the world, due to their amazing Slurpee fanaticism.
  • When Slurpee first hit the market, it wasn’t self-serve. The machine was behind the counter and the clerk served the product to you.
  • At Slurpee, we call it a BrainFreeze. The scientific name for it is Sphenopalatine Ganglioneuralgia. Really.
  • Slurpee drinks are carbonated.
  • Many Slurpee flavors are certified kosher "parve," as well as halal.
  • Slurpee Day is July 11th.
  • Sugar is the anti-freezing agent in most Slurpee drinks.
  • American Slurpee is injected with air. Canadian Slurpee is not.
  • Half of all Slurpee drinks are purchased between the hours of 4 and 11 p.m.
  • Every day more than 11.6 million Slurpee drinks are consumed around the world.
  • Pressing your tongue against the roof of your mouth is a known cure for brainfreeze.
  • In 2004, 7-Eleven created an edible Slurpee straw.
  • In 1998, Slurpee Lip Balm hit the market.
  • More than 40% of all Slurpee drinks are sold during the months of June, July and August.
  • Every year enough Slurpee drinks are sold to fill up 12 Olympic-sized swimming pools.
  • Only one private individual owns a bona fide Slurpee machine. The rest are in 7-Eleven.
  • The average Slurpee drinker’s age is 29.
  • Only one private individual owns a bona fide Slurpee machine. The rest are in 7-Eleven.
  • The current world record for drinking 6 oz. Slurpees in one minute is ELEVEN. This, however, caused a major BrainFreeze.
  • Slurpee—once available only in the United States—is now served in over ## countries. That’s proof of democracy. And a growing Slurpee Nation which knows no boundaries.
  • The most popular size of Slurpee is the clear-cup Strata.
  • In 1965, 7-Eleven created a Slurpee record featuring an original “Slurp” song.
  • Slurpee is America’s most favorite frozen drink.
  • Detriot is the U.S. Slurpee consuming champion.
  • Early prototypes for the Slurpee machine made use of an automobile air conditioning unit.


    Hot Dog!

    It’s National Slurp-Day7-Eleven® Celebrates Friday, July 11, with Free Slurpee® Drinks, National Hot Dog Month with Big Bite® Meal Deal
    First Frozen Monster Beverage Not Sold in a Can


    DALLAS, (July 2, 2008) – It’s that time of year when the sun is hot and the Slurpee® drinks are free-zing – emphasis on the FREE part.  July 11, aka 7/11, is the day that 7-Eleven, Inc., the world’s premier convenience retailer, celebrates its birthday and says “thank you” to its customers with free Slurpee drinks at participating stores.  This year’s 7-Eleven® Day marks the company’s 81st birthday.  Customers can pour their favorite Slurpee flavor in colorful, 7.11-ounce “Birthday” cups throughout the day, while cup supplies last.

    7-Eleven is the home of the Big Bite® Oscar-Mayer all-beef hot dog and the number-one retailer of grilled hot dogs.  And to celebrate National Hot Dog Month in July, participating 7-Eleven stores are offering a quarter-pound Big Bite hot dog and Big Gulp® drink for just $1.99 throughout the entire month, a real value at a time when consumers’ incomes may be stretched dog-gone thin.

    But there’s more… New for July is the first ever Monster Energy Slurpee drink, called Black Ice.  Black Ice is a black-colored energy Slurpee drink packed with a full load of Monster’s potent energy blend.  This is the first frozen Monster beverage and the first variety not sold in a can. 

    “In appreciation of our loyal customer base, we started giving away Slurpee drinks on our 75th birthday in 2002,” said Jay Wilkins, 7-Eleven brand manager for Slurpee and Big Gulp® fountain drinks.  “Customers thanked us, and we’ve been doing it ever since.  Now July 11, or 7-Eleven Day, has become Customer Appreciation Day or try-your-favorite-Slurpee-on-us day.”

    Viral marketing through the newly redesigned www.slurpee.com web site with its Slurpee Nation social network along with Slurpee street teams in select cities and store events across the U.S. play a big part in spreading the “7-Eleven Birthday/Customer Appreciation/Free Slurpee” message.

    Every day is Slurpee Day in Kennewick, Wash., recently crowned the new Slurpee capital of the world, but on Free Slurpee Day, 7-Eleven Franchisee Don Marriotto expects his store to be swamped.  “Even though we will be giving away free Slurpee drinks on 7-Eleven Day, July 11 also will be our biggest Slurpee sales day of the year,” he said.  “We will have customers lined up outside waiting to get in the store and to the Slurpee machine to create their favorite frozen concoction.” 

    Marriotto’s number-one Slurpee-selling store offers 12 different flavors of the popular beverage, and he expects to have the local ABC-TV affiliate broadcasting from their store that birthday morning. 

    On the subject of celebrating birthdays, here are some favorite 7-Eleven milestones:

    • Slurpee – 1967, 41 years.  7-Eleven actually began selling frozen carbonated drinks two years before coming up with the Slurpee moniker, named for the straw’s slurping sound.

    • Big Bite – 1988, 20 years.  Although 7-Eleven has been selling grilled hot dogs since the early 1970s, the Big Bite name was coined 20 years ago when Oscar Mayer created an exclusive spice formulation for the winning wiener.

    • Big Gulp, Super Big Gulp, Double Gulp fountain drinks – 1976, 1983 and 1988; 32, 25 and 20 years, respectively.  7-Eleven was the first to introduce self-service soda fountains to Americans, which mirrored the success of its hot coffee in to-go cups.

    • To-Go Coffee – 1964, 44 years.  Coffee was 7-Eleven’s first venture into the world of self-service beverages.  It must have been a good idea.  Today, most convenience retailers and quick-service restaurants offer some type of self-service beverages.

    • Franchised Stores – 1964, 44 years.  The same year 7-Eleven introduced hot to-go coffee on the East Coast, they looked to expand the 7-Eleven convenience chain to the West Coast with its first franchised, or owner-operated stores.  California, the first state offering    7-Eleven franchises to individual entrepreneurs, today boasts more 7-Eleven stores than any other state.  The company now offers franchising across the country, by making company-owned stores available to store managers, and negotiating with operators of other branded stores to bring them into the 7-Eleven retail family.

    Convenience retailing began simply enough in 1927 when a Southland Ice Company employee started selling milk, eggs and bread from his ice dock in Oak Cliff, a suburb of Dallas.  Since that inauspicious start, “convenience” has become a big business. The small ice company has grown into a major international retailing chain with more than 7,500 7-Eleven stores in the United States and more than 34,300 stores worldwide.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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