One of the Season’s Most Popular Toys Targeted in Holiday Heist
December 6, 2017

Grinch Steals Thousands of Sets of Laser X From Washington Warehouse


NEW YORK, Dec. 5, 2017 /PRNewswire/ — Almost 12,000 kids will be disappointed this holiday season, because real-life Grinches stole an entire trailer full of one of this year’s hottest toys, the Laser X double set.

Last Thursday – in a heist pulled off with the master planning and finesse of an Ocean’s Eleven movie –  burglars circumvented the security system in a Washington warehouse and hauled off a stolen tractor and an entire trailer filled with almost 6000 sets of Laser X, bound for Immediate Shipment to stores all over the country.

  •  NSI recommends Laser X only be purchased from authorized retailers like Target, WalMart, Toys “R” Us, Learning Express or directly from to make sure the thieves don’t benefit from their crime.
  •  Laser X – the ultimate high-tech game of tag – has recently been featured on hot holiday toy segment on news and talk shows all over the country.

“There’s a Grinch out there who just stole one of the most sought after presents from thousands of kids this holiday season,” said Frank Landi, the owner of New York City-based NSI International, Inc., the makers of Laser X. “Police believe the thieves were targeting this one specific shipping container – out of hundreds – hoping to capitalize on the toy’s huge popularity and turn a quick profit. Unfortunately, that’s the dark side of having one of this season’s hottest toys.”

Laser X – the ultimate high-tech game of tag – has recently been the subject of a lot of buzz from toy industry experts. The laser tag toy has been featured on virtually every hot holiday toy segment on news and talk shows all over the country. From Target in the United States to Harrods and Smyths Toys in the United Kingdom, retailers all over the world are calling Laser X a “must-have” toy. It was already hard to find, even before this theft.

Laser X has become a global phenomenon, he said, with fans from the U.S., Canada and Brazil to Spain, Singapore, Hungaryand Turkey making hundreds of YouTube videos featuring the toy – videos that already have more than 22 million views.

The popular toy has been recognized with a National Parenting Center Seal of Approval, Mom’s Choice Award (Gold), Family Choice Award (Gold) and an ASTRA (American Specialty Toy Retailing Association) 2017 Best Toys for Kids (Active Play).

Laser X is available in sets that equip two players for $49.99 or individual players for $24.99. The line was just expanded with a new Long-Range Blaster and Gaming Tower, which retail for $39.99 each. NSI highly recommends Laser X only be purchased from authorized retailers like Target, Walmart, Toys “R” Us, Learning Express or directly from to make sure the thieves don’t benefit from their horrible actions.

For more information, contact Brian Waldman, Senior Vice President of NSI International, at (917) 592-0701.

NSI International Inc. is an award winning global marketer and manufacturer of innovative toys and children’s products under such established brands as Wubble™ Bubble Ball, Laser XTM, Nickelodeon GakTM, Smithsonian® Science and Oglo™ sports. NSI is headquartered in New York City. Its products can be found in thousands of retail locations in more than 30 countries around the globe. © 2017 NSI International, Inc. All Rights Reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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