This technology isn’t new, it’s been used at Disneyland’s Fantasmic show for well over a decade, but this is the first time I’ve seen it used for a temporary promotion.

To advertise the film ‘The Water Horse’, promoters are creating a hologram by projecting the Nessie image over a very fine mist being sprayed in the air. The effect is quite good. Something the producers of ‘Cloverfield 2′ should keep in mind.

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Posted by Jason Geyer 1 Comment