HEADLINE NEWS
  I wanted to highlight one other recent blog as part of our 4th Anniversary Extravaganza.  Earlier this week Men of Action blogger Cantina Dan wrote a great blog about the Evolution of the Action Figure starting in the 70’s until now.   It’s a fun read, well worth checking out. You can see it all… Read More
Daniel Pickett • April 17, 2009No Comments
First Quarter Highlights •Worldwide net sales down 15 percent; •Domestic gross sales down 6 percent and international gross sales down 23 percent; •Worldwide gross sales for core brands: Barbie® down 5 percent; Hot Wheels® down 3 percent; Core Fisher-Price® down 17 percent and American Girl® brands down 4 percent; •Gross margin increased 80 basis points… Read More
Daniel Pickett • April 17, 2009No Comments
Do I go to work today?  Or do I just keep following this truck to it’s destination in the hopes that it is filled with new JLU and DCUC wave 8?  Hmmmm….. 8 comments Read More
Daniel Pickett • April 17, 2009No Comments
I’ll be posting today’s "Scoop Week" reveal in just a bit, but in the meantime the 4th Anniversary Extravaganza Marches on! I have updated the AFI Toy Archive with Mattel & MattyCollector’s SHAZAM Family 4-pack.   This set will be available exclusively on-line later this Summer, but for now you get a closer look at… Read More
Daniel Pickett • April 17, 2009No Comments
Get ready for the best toy news of the year!  In celebration of Marvel Comics’ 70th Anniversary, Toys R Us and Diamond Select Toys are teaming up to conduct a poll where, for the first time ever, YOU the fans will decide which new Marvel Minimates will be featured in an exclusive box set!  And… Read More
Daniel Pickett • April 17, 2009No Comments
Do I go to work today?  Or do I just keep following this truck to it’s destination in the hopes that it is filled with new JLU and DCUC wave 8?  Hmmmm….. Read More
Daniel Pickett • April 17, 20098 Comments
  The Wonderful World of Bootlegs!  AFI Men of Action blogger Chip Cataldo had unearthed a bucketful of fun with the Guerreiros do Futuro line.  These are bootlegs based on Mattel’s old Marvel Secret Wars figures. There’s not a lot of information out there on the history of this line, but what information there is… Read More
Daniel Pickett • April 16, 2009No Comments
OPTIMUS PRIME MIGHTY MUGG Special Edition Just a week or so ago, the 25th Anniversary Soundwave Special Edition figure was revealed as one of Hasbro’s exclusive Transformers items for San Diego Comic-Con.  Today, Hasbro is excited to share with you another awesome Transformers Comic-Con exclusive! (Ages 6 and Up; Approximate Retail Price: $14.99; Available through… Read More
Daniel Pickett • April 16, 2009No Comments
‘HALO’ TEAL ARMOR PACK AVAILABLE IN JULY and ‘HALO’ ACTION FIGURE AVAILABLE DURING SAN DIEGO CONVENTION             TEMPE, Ariz. – April 16, 2009 – McFarlane Toys has ‘HALO’ collectors and  fans covered this summer with two exclusive figure releases. McFarlane Toys will be offering a Toys "R" Us GRIFBALL SPARTAN to be sold during San… Read More
Daniel Pickett • April 16, 2009No Comments
Yesterday Hasbro sent us an announcement about the airing of the highly anticipated GI Joe: Resolute animated series.  Today the gang over at Adult Swim sent us a copy of the trailer to help whet your appetite for the awesomeness coming this Friday.    The fun starts on April 17th!   Check out AdultSwim.com and… Read More
Daniel Pickett • April 16, 2009No Comments
It’s not often that a bootleg line has much originality, let alone a concept/theme that attracts someone to collect them.  Mostly they’re collected because they’re bootlegs and that’s it.  However, there’s at least one standout exception in that realm of collecting, and that standout is Brazillian company Gulliver Juguetes’ "Future Warriors."   To give a… Read More
ChipCataldo • April 16, 200914 Comments
Company Recognized for Ongoing Commitment to Social, Environmental and Governance Leadership EL SEGUNDO, Calif., Apr 15, 2009 (BUSINESS WIRE) – Mattel, Inc. (NYSE: MAT) announced today it has been named one of the "World’s Most Ethical Companies" in 2009 by the Ethisphere Institute. The selection process included a rigorous, multi-step evaluation process that reviewed the… Read More
Daniel Pickett • April 15, 2009No Comments
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