PEZ Candy, Inc. Announces New Partnership with Funko to Launch Pop! PEZ Collectibles
December 22, 2017

Orange, CT December 20, 2017 –PEZ Candy, Inc. today announced a licensing partnership with Funko Inc. (Nasdaq:FNKO), a leading pop culture consumer products company, to create a new line of PEZ candy dispensers featuring Funko’s Pop! Vinyl style. The line will be sold exclusively in the US and Canada by Funko, who will license the PEZ name for the new launch. Funko joins a carefully selected group of best in class partners to join PEZ in expanding the iconic and beloved PEZ brand to new product categories. PEZ and Funko were brought together by PEZ’s Licensing Agency, Lisa Marks Associates (LMA).

Pop! PEZ will allow fans to take collecting to the next level by bringing together two of the most well-known names in collectibles. The new dispensers will reflect Funko’s whimsical art style and PEZ’s flair for fun and candy in one package. Funko will design and manufacture their classic Pop! heads and integrate them with the classic PEZ candy dispenser which is recognizable all over the world to fans of all ages. The new Pop! PEZ dispensers will be sold in a collector window box suitable for display.

“We are excited to be joining forces with Funko to put a new spin on our beloved PEZ dispensers for this partnership,” said PEZ CEO Christian Jegen.“The line of PEZ dispensers with Funko Pop! shaped heads will be an exciting addition to the collections of both of our companies which will combine our long history as the original collectible with Funko’s distinct designs. The licensing properties chosen for the partnership will vary from our regular PEZ assortments which should create a lot of excitement. We believe this partnership will be an exciting addition to our sublicensing portfolio.”

“We are thrilled to announce this significant partnership which infuses the timeless collectible confection, PEZ, with our most popular collectible figures, Pop! Vinyl,” said Funko CEO Brian Mariotti. “This collaboration will bring two of the world’s most collected items together, in a unique and stylized package that fans of both companies are going to love. As a PEZ collector myself, I couldn’t be more excited to join Funko with PEZ.”

“This is a truly historic collaboration,” said Lisa Marks, President, LMA, Inc.“PEZ and Funko creates a whole new platform that will capture the imagination of collectors and fans of pop culture everywhere!”

Funko, LLC and PEZ Candy, Inc. estimate that the new Pop! PEZ dispensers will arrive in mass retail during the first half of 2018. More news regarding which characters will arrive in Funko’s Pop! PEZ collection will be revealed in the coming months.

About PEZ Candy Inc.:

Based in Orange, CT, PEZ has been inspiring and innovating since 1927. PEZ Candy, Inc. is the pioneer of “interactive candy” that is both enjoyable to eat and fun to play with. PEZ was first marketed as a compressed peppermint candy in 1927 in Vienna, Austria. Today, the company sells and markets its products worldwide with locations in Orange, Connecticut and Traun, Austria. Between them, the two locations distribute approximately 70 million dispensers and 5 billion candies per year. PEZ products are available in more than 80 countries worldwide and are a hot collectible for adults and children alike. PEZ dispensers have been a staple of American pop culture for over 60 years.  To learn more, visit www.pez.com.

About Funko, Inc.

Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).

About LMA, Inc. 

LMA is a creative, full-service Licensing and Marketing Agency, focusing on strategic brand building and long-term revenue generation. LMA is unique in bringing clients innovative licensing expertise from the world’s leading entertainment companies to develop powerful, cohesive, turnkey licensing programs. Based in New York, LMA consists of a coalition of experts and industry leaders in the fields of Licensing and Merchandising, Creative Development and Design, Product Development, Retail Business Development and Multimedia Brand Extensions. For more information, please visit www.LMA-Inc.com.

 

Daniel Pickett

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com.

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com,
Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

Read other articles by Daniel Pickett.

 

 

 

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