Philip Reed’s 9th Star Wars Book Is Live on Kickstarter
May 16, 2017


Greetings and welcome to my ninth book about toys! Since 2012, I have written, designed, and published eight different books about toys. Now, with your support, I can send book nine off to the printer. For those of you new to my work, please visit where I have been posting material for almost nine years.

A Galaxy of Action Figure Savings, a companion to last year’s Collect These Figures and Accessories, is a 96-page hardcover book loaded with newspaper ads, toy photos, commercial screenshots, and images of related marketing materials that I have managed to chase down. As with last year’s collection of newspaper ads, the advertisements featured in this book were captured digitally and edited in Photoshop.

Sample pages.

Sample pages.

Once the newspaper ads were collected together, the work of creating the book took several weeks as I constructed each page, tweaking and modifying the design as everything fell into place. As the sample pages here show, I did all I could do partner related materials together and, in some instances, bought toys I didn’t already own so that I could photograph them for the book.

Sample pages.
Sample pages.

Over two hundred images are packed within this book, giving all of us a closer look at Kenner’s Star Wars toys as they existed when new in stores. You can see the actual sale prices for the toys and follow along as Kenner’s Star Wars line fades at retail.

Sample pages.
Sample pages.

A Look Inside the Original Book

For those who have never seen the first book, Collect These Figures and Accessories, I have created a short video showing every page. This will give you an idea of what you can expect from the new title.

Project Status

As of today, A Galaxy of Action Figure savings is down to the final steps of creation. All but a handful of pages are completed (I am waiting on the Dagobah playset to arrive so I can finish those pages and still snapping photos for five other pages), and everything is on track to deliver finished books on schedule. I’m going to use the same printer I used for my earlier books, so we know the finished hardcover is going to look and feel great.

Sample pages.
Sample pages.

Project Timing

I’ve got the Kickstarter funding period set to close at the end of May, right before I leave the country for a business trip. When I return home the week of June 12 the funds (if the project closes successfully) will reach m, meaning that I can send the files to the printer that same week. If all goes well then I’ll receive finished books and ship all of the rewards before I head out to the Gen Con game convention in August

Daniel Pickett

Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since.

In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features.

He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced.

In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website

Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s
“Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official
Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many
others. He has consulted on toy lines, books, documentaries and TV shows.

But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.

Read other articles by Daniel Pickett.




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