Pieces of World’s Tallest LEGO Tower Available at Auction
December 7, 2013

WILMINGTON, Del., Dec. 6, 2013 /PRNewswire-USNewswire/ — It was seen all over the world. Now, winners of an online auction can display portions of the tallest LEGO Tower ever constructed in their homes.

In response to requests for chunks of the colorful plastic tower, the Red Clay Consolidated School District has set aside sections that were donated by corporate sponsors for sale, available at www.biddingforgood.com/RCEF. Proceeds will go to the Red Clay Education Foundation to support district schools and programs. Other LEGO bricks from the tower will be distributed to many of the district’s 32 schools.

The district broke the existing record by more than six feet on the evening of Aug. 19, 2013, when Superintendent Merv Daugherty was lifted by crane to place the final piece on top of the tower – the district’s little red schoolhouse logo. The tower measured at 112 feet, 11 ¾ inches high, shattering the previous 107-foot record held by the city of Prague in the Czech Republic.

A crowd of roughly 1,000 witnesses to history cheered when just a few minutes later the Guinness Adjudicator on site declared a new world record had been set by Red Clay. The tower made worldwide news, and generated more than 40,000 hits on YouTube and Facebook.


The tower was comprised of about 500,000 plastic bricks that had been donated by district families and corporate sponsors and weighed in at more than 1 ton. Sections were built by students in all schools, and during “build days” over the summer.

The tower was built as part of an annual theme the district adopts for “District Day,” when all staff returns to school and hold an assembly. Assistant Superintendent Ted Ammann, who organizes the event, said this year’s theme was inspired by a $117 million major capital improvement program currently underway.

The Red Clay Consolidated School District serves more than 18,000 students in 32 schools and charter schools. The 54-square-mile district covers New Castle County Delaware, including sections of Wilmington and north to the Pennsylvania border.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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