Launching a successful toy line is a bit like putting a man on the moon. It takes a lot of people to make it happen. It takes a lot of late nights; blood, sweat and tears, and once you finally get it going you don't want it to stop. Every company has had their successful and…well, not so successful lines. Every Company has sent something to the factory and gotten something back completely “honked up.” Every line has its figures that were designed and sculpted but never saw the light of day, much less the pegs of a store display. "Behind the Plastic" looks at the triumphs and heartbreaks of launching toy lines and getting them to store shelves. Why did a line end? Why haven't they made your favorite character yet? What does the future hold for your favorite line? What kind of experiments do the toy makers conduct when no one else is looking?
You’ll see exclusives that you won’t see anywhere else… and there is probably a good reason for that.
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