Playmates Toys Announces Release Date for New Shrek Product
January 28, 2010
SHREK – SHREK FOREVER AFTER- In Theaters May 21, 2010

In May 2010, Shrek will embark on an all new adventure in the highly anticipated fourth installment of the #1 animated franchise of all time, Shrek Forever After. For the first time ever, Playmates Toys delivers the full Shrek experience through a complete World of Shrek toy line that captures the humor and energy that makes the Shrek franchise so popular, complete with the whole world of Shrek: his friends and adversaries, his hilarious adventures and misadventures.

Hitting retail shelves May 1st, the toy line will include multiple sets of Shrek mini figures, including the Shrek Ogre Attack Ball and the new ogre army; stylized and chunky swamp figures that come in ooze-filled containers. Dolls, & humor-filled talking plush will round out the line and deliver the experience of humor, fantasy and fun that is only Shrek.

Shrek Forever After ™ & © 2009 DreamWorks Animation L.L.C.  Shrek is a registered trademark of DreamWorks Animation L.L.C.

 

About Playmates Toys

For over 40 years, Playmates Toys has been among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises.    Key brands include TEENAGE MUTANT NINJA TURTLES, STAR TREK, SIMPSONS, KING KONG, TOMB RAIDERS, DICK TRACY, EXOSQUAD, NANO PALS, iCARLY, DISNEY PRINCESS, DISNEY FAIRIES, BABY SO BEAUTIFUL, WATERBABIES and the AMAZING family of intelligent dolls.  From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com  Playmates Toys Inc. (HKSE-0869)

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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