PLAYMATES TOYS IS ON THE MOVE
March 11, 2010

COSTA MESA, CA., March 11, 2010- Playmates Toys is moving its US offices to Los Angeles from Costa Mesa, CA and expects to be settled into their new home by April 1st 2010.  This move is on the heels of a restructuring of the U.S. organization in an effort to reduce overhead and focus all our resources on strategic partnerships and key long term brands such as Nickelodeon’s Teenage Mutant Ninja Turtles & iCarly, Michael Jackson, Hero:108, DreamWorks’ Shrek and Rainbow Brite.  "We are very confident that our changes will have a positive effect on our business and are thrilled to be moving to contemporary new offices in El Segundo hoping to attract new talent from all over the LA area." said Lou Novak, President, Playmates Toys.

 

ABOUT PLAYMATES TOYS- For over 40 years, Playmates Toys has been among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises.  Key brands include TEENAGE MUTANT NINJA TURTLES, STAR TREK, SIMPSONS, KING KONG, SHREK, MICHAEL JACKSON, TOMB RAIDERS, DICK TRACY, EXOSQUAD, NANO PALS, iCARLY, DISNEY PRINCESS, DISNEY FAIRIES, BABY SO BEAUTIFUL, WATERBABIES and the AMAZING family of intelligent dolls. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit http://www.playmatestoys.com Playmates Toys Inc. (HKSE: 0869)  

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments

Comments are closed.

ARCHIVES

 

SPONSORS

 

250x250_aff_25under25

 

902268-han-solo-and-chewbacca-024

 

gsi-250

 

tim-bruckner-250px

 

13888_toys_bkfriday-deals_assoc_300x250

 

your-ad-here