June 28, 2011

CRAZY INTERACTIVE WORLD PlaysetAndFigures Use Real Character Voices And Hilarious Phrases From The Series To Give Fans the Ultimate Quahog Experience

EL SEGUNDO, CA – June27, 2011 –Playmates Toys and Twentieth Century Fox Consumer Products are teaming up once again, this time to launch a fresh new toy line for one of the world’s most popular and talked about television shows– FAMILY GUY. The fun starts this fall with the release of the FAMILY GUY CRAZY INTERACTIVE WORLD playset and figures, which uses real character voices and phrases from the series to give collectors and fans (age 13+) a completely unique new way to live out the adventures of lovable oaf PETER GRIFFIN and his hilariously odd family of middle-class New Englanders.

Each figure in the FAMILY GUY CRAZY INTERACTIVE WORLD features a resistor that, when placed on the compatible playset, unlocks the real character voices and more than 40 laugh-out-loud phrases from the show. When the line hits retail this fall it will include some of the show’s most popular characters – Stewie, Peter, Brian, Cleveland, Quagmire and Lois – with additional characters and environments coming in Spring 2012. Also available from Playmates Toys in the fall will be a 7-inch soft foam Stewie ‘head shaped’ Football.

The release of the Playmates FAMILY GUY toy line joins Fox’s yearlong “Something, Something, Something Anniversary” celebration for the series.

Crazy Interactive World Figure:

  • Snap Figure into playset to hear Real TV Character Voices!
  • Works with Crazy Interactive World Griffin Living Room playset and more playsets coming soon!
  • Series 1 Interactive Figures include: * Stewie * Peter * Brian * Cleveland * Quagmire * Halloween Stewie * Lois (comes exclusively with Crazy Interactive World Griffin Living Room playset) and More Series Coming Soon!

Crazy Interactive World Griffin Living Room playset:

  • Snap Figure into playset to hear Real TV Character Voices!
  • Includes over 40 phrases!
  • Includes exclusive Lois figure, available nowhere else!
  • Works with these Interactive Figures: * Stewie * Peter * Brian * Cleveland * Quagmire * Halloween Stewie * Lois and many more coming soon!

About Playmates Toys

With a history of over 40 years, Playmates Toys is today among the most well respected and innovative marketing and distribution companies in the global toy industry with a proven history in the creation of innovative and imaginative products as well as the development and management of profitable, long-term brand franchises. Key brands include TEENAGE MUTANT NINJA TURTLES, HEARTS FOR HEARTS GIRLS, WATERBABIES and FAMILY GUY. From its offices in Hong Kong and California, Playmates designs, develops, markets and distributes its products in over 60 countries worldwide. For more information, visit


FAMILY GUY follows the adventures of endearingly ignorant dad Peter Griffin and his hilariously odd family of middle-class New Englanders – wife Lois, daughter Meg, son Chris, baby Stewie and dog Brian – in Quahog, Rhode Island. The animated series, which features the voice talents of Seth MacFarlane, Alex Borstein, Seth Green and Mila Kunis, is a 20th Century Fox Television production. Seth MacFarlane is creator/executive producer. Mark Hentemann and Steve Callaghan serve as executive producers/showrunners, while Chris Sheridan, Danny Smith, Alec Sulkin and Wellesley Wild are executive producers. Become a fan of FAMILY GUY on Facebook at and follow the series on Twitter at (@familyguyonfox).

About Twentieth Century Fox Consumer Products:

A recognized industry leader, Twentieth Century Fox Consumer Products licenses and markets properties worldwide on behalf of Twentieth Century Fox Film Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party lines. The division is aligned with Twentieth Century Fox Television, one of the top suppliers of primetime entertainment programming to the broadcast networks.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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