PopMinded by @Hallmark Bringing Event-Exclusive Products to #StarWarsCelebration 2019
March 29, 2019


KANSAS CITY, Mo. (March 28, 2019)Star Wars fans have so much to anticipate this coming year, and PopMinded by Hallmark is ready to share the excitement.

Four new event-exclusive items will be available at Star Wars Celebration, taking place April 11-15 at McCormick Place in Chicago.

Since 2016, PopMinded is Hallmark’s way to celebrate fandom with gifts and collectibles created and curated with fans in mind. Event attendees will have access to Hallmark’s Star Wars products created just for the event as well as those available in stores and online.

Items to be sold at PopMinded’s booth # 2615 during each day of the event include:

Beginnings: C-3PO™ and R2-D2™ Keepsake Ornament 2-pack – Inspired by the original pre-production art by Ralph McQuarrie for Star Wars: A New Hope. This is the fourth Keepsake Ornament exclusive featuring original concept art of the Star Wars galaxy of characters produced for conventions over the past several years. The two-pack will sell for $40 and has a total production run of 3,000. Sales will be limited to 600 per dayThe two-pack will sell for $40 and has a total production run of 3,000. Sales will be limited to 600 per day.

This is Hallmark’s 24th year of producing Keepsake Ornaments that capture favorite memories of the Star Wars saga, including event-exclusive ornaments that were first produced in 2008.

Boushh itty bittys® The bounty-hunter alter ego of Princess Leia seen in Star Wars: Return of the Jedi, joins Hallmark’s itty bittys line. Dozens of heroes, villains and creatures of Star Wars now figure among the iconic characters of film, comics and television to appear as uniquely styled plush itty bittys. Boushh, which will sell for $10, has a total production run of 2,000 with sales limited to 400 per day.

Chewbacca™ Bandolier itty bittys® carrier Designed to hold nine Star Wars itty bittys® to sport around the convention, this one-size-sits all carrier a will be sold at all PopMinded event appearances while supplies last. The carriers will sell for $18 individually or for $8 with the purchase of three Star Wars itty bittys®.

Ahsoka Tano™ PXL8® Enamel Pin The fan favorite Jedi apprentice from Star Wars: The Clone Wars continues PopMinded’s line of PXL8® collectible enamel pins. Styled as an 8-bit rendition, 100 pins will be available each day for $8 each.

Darth Maul™ Salt & Pepper Shaker Imagined at the moment of his divided demise in Star Wars: The Phantom Menace as a pair of salt and pepper shakers, this spice-filled Sith Lord set has a total production run of 700, and 140 sets will be sold each day for $25 per set.

PopMinded will continue the tradition of event exclusive buttons, handed out in limited quantities with a different design released each day of the convention. Other activities in the booth will include character visits and a Star Wars themed photo booth where fans can take home a memorable picture as well as instantly post to their social media channels.

On Saturday, April 13 from 3-4pm, Christine Taylor, Licensing Creative Manger for Hallmark and Creative Director of PopMinded, will host a panel of Hallmark product artist and creators to discuss and answer questions about the 2019 line of Star Wars Keepsake Ornaments and itty bittys. They will also share a sneak peek of what’s to come in 2020 and are sure to bring other surprises and giveaways.


For more detailed information on event exclusives, and for more information about PopMinded by Hallmark, visit PopMinded.com


STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & ™ Lucasfilm Ltd.


About Hallmark Cards, Inc.

Hallmark makes the world a more caring place by helping people express what’s in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown® specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable’s top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark’s Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details. Connect at Hallmark.com and on Facebook, Twitter, Instagram and Pinterest.


PopMinded by Hallmark is the company’s pop culture shopping experience and fan community.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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