PopMinded by @Hallmark Introduces Event-Exclusive Products and Activations for Star Wars™ Celebration @SW_Celebration Orlando 2017
March 17, 2017

KANSAS CITY, Mo. (March 17, 2017) — Commemorating 40 years of Star Wars: A New Hope, PopMinded by Hallmark will arrive at Star Wars Celebration with a new Keepsake Ornament and three new additions to the popular line of itty bittys® plush collectibles available exclusively at the fan event.

Each item will be sold in limited quantities at each day of the event, scheduled April 13-16 at Orange County Convention Center in Orlando, Fla.

PopMinded, which debuted nationally last year, is Hallmark’s new way to celebrate fandom with gifts and collectibles created and chosen with all fans in mind. PopMinded continues and expands on Hallmark’s decade-long tradition of providing event attendees access to Hallmark’s ever popular event exclusive products through its event pop-up store.

Beginnings: Stormtrooper™ keepsake ornament features the shield-carrying, lightsaber-wielding armored soldier inspired by the styling of famed artist Ralph McQuarrie in preproduction art for Star Wars: A New Hope. In the 40 years since their creation, McQuarrie’s original visions for the Star Wars galaxy of characters, vehicles and planets continues to inspire and delight fans. Beginnings: Stormtrooper has a total production run of 2,600 and sales will be limited to 650 per day.

This is Hallmark’s 21st year of producing Keepsake Ornaments that capture favorite memories of the Star Wars saga, including event-exclusive ornaments that first were produced in 2008.

Snaggletooth™ and Hammerhead™ bring the Mos Eisley Cantina to Hallmark’s itty bittys® line. Hammerhead and a red-suited version of Snaggletooth itty bittys® are designed and packaged with a nod to the original Star Wars action figures. Each itty bitty, packaged in a blister card, has a total production run of 3,000 and sales will be limited to 750 per day.

In addition, a blue-suited Snaggletooth will be available “loose”, not carded and has a total production run of 1,000 with sales limited to 250 per day.

Dozens of heroes, villains and creatures of Star Wars now figure among the iconic characters of film, comics and television to appear as uniquely styled plush itty bittys® exclusively in Hallmark Gold Crown® stores and online at Hallmark.com.

In addition to the event exclusive product, fans can also purchase a commemorative poster and button set, designed by a Hallmark artist and in very limited quantities. There will also be a limited number of Hallmark Gold Crown store products made available for purchase at the onsite PopMinded pop-up store. One of those items is a Star Wars Rebels Ahsoka Tano™ ittty bitty that is only available on Hallmark.com, will be offered during a signing with the voice of Ahsoka, Ashley Eckstein.

PopMinded will continue the tradition of exclusive buttons, handed out in limited quantities with a different design released each day of the convention. Other activities in the booth will include signings, meet & greets, interactive art display, and a Star Wars themed photo booth where fans can take home a memorable picture as well as instantly post to all their social media channels.

For more information about PopMinded by Hallmark and the products offered, visit Hallmark.com/PopMinded

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

 

About Hallmark

For more than 100 years, privately-held Hallmark has been dedicated to creating a more emotionally-connected world. In the U.S., products offered by Hallmark Greetings, Hallmark Retail and Hallmark Home & Gifts can be found in more than 40,000 retail accounts including mass retailers, Hallmark Gold Crown® stores and online. Hallmark’s family of companies also includes Crayola®, maker of creative art tools and toys, Crown Center, a mixed-use entertainment, office and residential district in Kansas City, Hallmark International which offers products in more than 30 languages available in 100 countries and Crown Media Holdings, Inc., which owns and operates cable television’s Hallmark Channel and Hallmark Movies & Mysteries. Headquartered in Kansas City, Missouri, Hallmark employs more than 27,000 people worldwide. For more information, visit Hallmark.com. Connect on Facebook, Twitter, Instagram and Pinterest.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments »

Leave a Comment

(required)

(required)

 

ARCHIVES

 

SPONSORS