Power Rangers Power Up With Mega Blox And Squinkies
February 15, 2012

MEGA BRANDS UNVEIL MEGA BLOKS POWER RANGERS SUPER SAMURAI FOR 2012

MONTREAL/NEW YORK – February 15, 2012 – MEGA Brands Inc. (TSX: MB) unveiled its exciting new line-up of Mega Bloks Power Rangers construction toys at the 2012 American International Toy Fair in New York City.
The Mega Bloks Power Rangers Super Samurai line, which will be available this Fall, includes the iconic heroes, villains and locations from the hugely popular TV show, allowing kids to recreate their favorite scenes with build-and-rebuild playsets and collectible characters. The Mega Bloks Power Rangers Super Samurai line includes new products such as Micro Action Figures (series 3), Hero packs, Pocket racers, 2-in-1 Zords, the Claw Armour Megazord and more, allowing children to build and rebuild their own Mega Bloks Super Samurai world.The new line builds on the success of the Mega Bloks Power Rangers Samurai line, which launched in Spring 2011 and created an instant buzz among boys aged 5+. Price points range from $4.99 to $39.99 SRP for the Power Rangers Super Samurai line., “We are very proud to have teamed up with Power Rangers, the number one kids action brand in the world,” said Vic Bertrand, Chief Innovation Officer of MEGA Brands. “We received a positive reaction after the launch of our first Mega Bloks Power Rangers line and we hope to see this excitement continue through the expansion of the Mega Bloks Power Rangers Super Samurai collection which will allow building fans and collectors alike to explore the Super Samurai’s new modes, zords and battle play through our construction toys.”
“We’re excited to expand upon the already popular Mega Bloks Power Rangers line with the new Power Rangers Super Samurai collection,” said Elie Dekel, President of Saban Brands. “Whether combined with the previous Mega Bloks Power Rangers Samurai or played with separately, children will enjoy recreating their favorite Power Rangers scenes.”

About MEGA Brands
MEGA Brands is a trusted family of leading global brands in construction toys, games & puzzles, arts & crafts and stationery. They offer engaging creative experiences for children, families and collectors through innovative, well-designed, affordable and high-quality products. Visit: megabrands.com for more information. Follow us on Twitter @megabrands.
The MEGA logo, Mega Bloks, Rose Art, MEGA Puzzles, MEGA Games and Board Dudes are trademarks of MEGA Brands Inc. or its affiliates.
About Saban’s Power Rangers Super Samurai
Power Rangers Super Samurai is the all-new, half-hour series that features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon. Currently in its 19th season, Power Rangers Super Samurai is helmed by Haim Saban, who created and produced the original Mighty Morphin Power Rangers series in 1993. Following its introduction, Power Rangers quickly became the most-watched children’s television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who “morphed” into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children’s programming blocks. Power Rangers LLC, which licenses and merchandises the Power Rangers brand, is an affiliate of Saban Brands. For more information, visit www.powerrangers.com.
About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions.

 

 

Saban Brands & Blip Toys Introduce New Power Rangers Samurai Squinkies

Fans Can Battle Villains and Save the World with the Power Ranger Samurai Squinkies
 

LOS ANGELES, Feb. 13, 2012 /PRNewswire/ — Uniting at the 2012 American International Toy fair, Saban Brands and Blip Toys will showcase the new Power Rangers Samurai Squinkies. Just in time for the debut of the new super-charged season, Saban’s Power Rangers Super Samurai premiering Sat., Feb. 18, at 12n/11c on Nickelodeon, the Power Rangers Samurai Squinkies are available now.

Powered-up for their next adventure, Power Rangers Samurai Squinkies are ready to battle rival villains and save the world from evil. There are 3 Power Rangers Samurai Squinkies series to collect from, for a total of 36 characters! Each Squinkies Power Rangers bubble pack features 12 exclusive Power Rangers and villains, and will be available nationwide at major retailers.

“We are excited to introduce the new collection of Squinkies based on Saban’s Power Rangers Samurai Rangers and villains,” said Elie Dekel, President of Saban Brands. “The Power Rangers Squinkies provide another fun way for children to collect their favorite ranger Squinkies with the excitement of three surprise characters in each 12 piece Bubble Pack set. Go Go Samurai!”

 

About Power Rangers Samurai
Combining comedy with action-filled storylines, the all-new half-hour series Power Rangers Samurai features a new cast of Rangers and never-before-seen villains, as well as high-octane action, martial arts and advanced special effects. From SCG Power Rangers LLC, an affiliate of Saban Brands, the long-running hit kids’ TV phenomenon, now heading into its 19th season, is helmed by Haim Saban, who created and produced the original “Mighty Morphin Power Rangers” series in 1993. New episodes premiere Saturdays at noon (ET/PT) on Nickelodeon.

Following its introduction in 1993, Power Rangers quickly became the most watched children’s television program in the United States. Emphasizing the importance of teamwork, responsibility and helping others by following the adventures of a group of ordinary young people who “morphed” into superheroes, the series was seen in more than 60 countries, translated into numerous languages, and was a mainstay in the most prominent international children’s programming blocks.

About Saban Brands
Formed in 2010 as a subsidiary of Saban Capital Group, Saban Brands (SB) was established to acquire and develop a world-class portfolio of properties and capitalize on the company’s experience, track record and capabilities in growing and monetizing consumer brands. SB applies a strategic transmedia management approach to enhancing and extending its brands in markets worldwide and to consumers of all ages. The company provides full-service management, marketing, promotion and strategic business development for its intellectual properties including comprehensive strategies unique to each brand, trademark and copyright management and enforcement, creative design, retail development, direct-to-consumer initiatives and specialized property extensions. SB is led by a superior management team with decades of experience in licensing, marketing and finance. For more information, visit www.sabanbrands.com.

About Squinkies®
Since its launch in 2010, Squinkies continues to take the world by storm and continues to be the “white-hot” must-have collectible toy. The BIG news this year is that the one-inch world of Squinkies just got a whole lot BIGGER with the introduction of Squinkies BOYS! Squinkies BOYS offer a world of imaginative fun! With hundreds of Squinkies BOYS figures to collect, trade and share – as well as an ever expanding assortment of play accessories, Squinkies BOYS offer kids a classic play pattern with timeless appeal that’s relevant for today’s kids. Squinkies BOYS – Compete. Combat. Collect.

Squinkies are 1″ squishy, squashy collectible toys that each come in their very own bubble container. The licensed character Squinkies are sold in packs of 12 Squinkies in bubbles on a blister card for $9.99. Three new Bubble packs per launch means that consumers can find at least 36 different characters per license at retail at any given time. This product strategy allows Squinkies to introduce some harder to find, unique/rare characters from different episodes – which is a huge bonus to collectors.

About Blip® Toys
Established in 2000 and headquartered in Minnetonka, Minnesota, Blip Toys is a fast-reacting, trend-driven global marketer of high-volume toy concepts. The company is focused on developing innovative new products that appeal to both boys and girls. Blip is passionate about the conception and execution of high quality toys offered at a great value. Blip Toys current product line includes the hugely popular Squinkies brand of collectable characters, Whimzy Pets, Zubber, Hair Balls, Zoom-O, Friends Boutique, and other popular toys for today’s kids. The company also produces toy products under the following licenses: Disney®, Barbie®, Hot Wheels®, Marvel®, Nickelodeon®, Power Rangers®, Simpson’s®, DC Comics® and Hello Kitty® brands. Visit Blip Toys at www.bliptoys.com. Squinkies® is a trademark of Blip LLC. ©Blip Toys, LLC 2012. All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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