Pre-Toy Fair: 2015 Douglas Company Celebrates LASSIE’s 75th Anniversary #TFNY
February 6, 2015
KEENE, NH    February 2015  DOUGLAS COMPANY , lifestyle gift creator and plush toy maker, is proud to present the Lassie Signature Plush Collection in celebration of the American hero and Hollywood icon’s 75th anniversary. Lassie brings comfort, warmth and familiarity, now represented in a plush version for every child.
Known for their attention to detail, DOUGLAS designers have created the realistic Lassie in three distinct sizes. The large Lassie is 27″ long and has a suggested retail price of $150 each, the medium Lassie is 22″ long and has a suggested retail price of $72 each and the small sitting Lassie is 12″ tall and retails for $35 each. The detailed likeness of this plush version has an uncanny resemblance to the real-life Lassie who is known for the signature white blaze on her nose, four white socks and a full white collar around her neck.  The beautiful coloring, endearing eyes and incredible softness is sure to guarantee immeasurable snuggle time.
With an Emmy award-winning TV series, 11 feature films and a star on Hollywood Walk of Fame, Lassie has been winning hearts and saving the day for 75 years.
The Lassie signature plush collection is expected on store shelves in April 2015. Douglas products are sold at specialty gift and toy stores in the USA and Canada. Be sure to stop by at the Winter Gift Shows and Toy Fair Booth #371 in the Javits Convention Center in New York for a complete look at Douglas’ entire 2015 line up.
DOUGLAS has been a family-owned and operated business for nearly 60 years, now with distribution throughout Canada, Europe and, Asia.Douglas classic animals have gestures and expressions that clearly distinguish them. Their faces evoke a sense of connection and endearment.  Unusual breeds and hard-to-find species are easy to find in the extensive Douglas Line.

The in-house, USA design team is the heart of Douglas success. They create designs and steward them from conception to final production. In recent years, the power of the creative department has led into the fashion/accessory arena. They have a unique talent for walking the edge- to offer truly unique, trendy, and irresistible creations. There is a unique way with style, color, and complimentary fabrics that make the Christine Clarke Collection of Sassy Kidz Fashion speak for itself!
DOUGLAS BABY has been growing over the years.  This collection brings the company “full circle” to its beginnings in 1956 as an Infant Toy Producer. Douglas now has a collection of the softest, most endearing designs in both cuddle toys and activity toys for BabyAll Douglas employees have passion for what they do and take the mission seriously to promote imaginative play and emotional connection for children of all ages. From “classic” to “trendy” to “baby,” DOUGLAS spins a web of wonderful products for the discerning market of today. For more information visit:

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Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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