Pure Italian, Perfectly Pink and Incredibly Stylish Barbie(TM) Fiat 500
March 12, 2009

Fiat 500 Named Official Barbie(R) 50th Anniversary Car

MILAN, Mar 12, 2009 (BUSINESS WIRE) — Famous the world over for her fabulous accessories, Mattel today announced the official Barbie(R) 50th Anniversary car – the Fiat 500. Recognized as the ultimate in Italian design, absolute glamour, and one of the most incredibly stylish and notable cars the world over, the Fiat 500 will deliver Barbie(R) doll in unique style as she marks an extraordinary year.

At its famous Centro Stile (Styling Centre), Fiat has created two special edition pink Barbie(TM) Fiat 500 life-sized show cars especially for Barbie(R). The Barbie(TM) Fiat 500 marries the best of the two icons’ incredible styles to create the ultimate car for Barbie(R) doll’s ultimate celebration.

"We immediately recognized the synergy between Barbie and Fiat 500 – the two brands’ unique profile and popularity make them instantly recognized worldwide and their shared roots in design excellence make it a perfect marriage," said Richard Dickson, General Manager and Senior Vice President, Barbie(R).

True style icons transcend generations, fads and trends. Both Fiat and Barbie(R) were born in the late 50’s and continue to enjoy incredible popularity as they remain true to their shared heritage of great design, style and fulfilling dreams and expectations worldwide.

After an enthusiastic presentation in Milan on March 9th, the Barbie(TM) Fiat 500 is in Paris today to deliver Barbie(R) to a party at the chic fashion outpost, colette. The Barbie(TM) Fiat 500 will continue to appear at celebrations and Barbie(R) parties around the globe throughout the anniversary year.

In the true spirit of Barbie(R) doll, who is best friends to girls the world over, the special-edition Fiat 500 car designed for Barbie(R) doll herself will be made available to little girls in the toy format starting in October of this year. "We couldn’t be more proud to see Barbie behind the wheel of such an Italian icon," continued Dickson. "And for girls to be able to also live out this dream is part of the magic of our brand."


Retail prices and distribution details on the products will be made available shortly.

About Mattel, Inc.

Mattel, Inc., (NYSE: MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R), the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. Mattel is recognized as one of 2009’s "100 Best Companies to Work For" by FORTUNE Magazine. With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 30,000 people in 43 countries and territories and sells products in more than 150 nations. Mattel’s vision is to be the world’s premier toy brands–today and tomorrow.

MATTEL, BARBIE and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2009 Mattel, Inc. All Rights Reserved.

About Fiat Group Automobiles

Fiat Group Automobiles designs, produces and sells cars worldwide under the Fiat, Alfa Romeo, Lancia, Fiat Professional (light commercial vehicles) and Abarth brands. One of the pioneer companies in the automobile industry, Fiat has produced more than 95 million passenger cars and light commercial vehicles, including no less than 450 models, since 1899, when the company was founded in Turin, Italy. Some of them have represented milestones in the automotive industry.

www.fiatautopress.com; www.fiat.com; www.lancia.com; www.alfaromeo.com; www.fiatprofessional.com; www.abarth.it.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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