The assignment was simple. I gave them 20 questions, they gave me twenty answers. I cast my net wide and sent this questionnaire to every toy contact at every company I could think of from the largest to the smallest. I created it as an exercise to find out a little more about the professionals that make the toys we love their dreams, their hopes, their fears, and whom they’d rather hang out. Some questions are about their profession, some are about their preferences and some questions are the hard-hitting, soul-baring, James Lipton-type questions.
I want to say a HUGE personal "thanks" to every person and company that participated.
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