Rainbow Brite and Robotech Coming to Coleco Evolved Mini Arcades
May 8, 2018

Coleco revives 1980s original Coleco mini arcades with upgraded tech and new games on Kickstarter

CHICAGO – May 8, 2018 – Coleco today announced Coleco Evolved Mini Arcades, recreations of the 1981 classic tabletop arcade machines updated with two new games: Rainbow Brite: Journey to Rainbow Land and Robotech The Macross Saga. The Coleco Evolved Mini Arcades are available for pre-order on Kickstarter now through June 7, 2018, and are expected to ship in September 2018 as long as the campaign reaches its $30,000 goal.

Coleco Evolved Mini Arcades on Kickstarter: https://www.kickstarter.com/projects/903316019/coleco-evolved-mini-arcades?ref=d9kl1n


The Coleco Evolved Mini Arcades feature the classic shape and heavy-duty plastic shell construction as the original Coleco minis from the 80s, this time with upgraded modern technology inside. Each mini arcade features:

  • Full-color LCD Display

  • Powerful new gaming chip set

  • Revamped joystick and accurate action buttons

  • Rechargeable Lithium Ion battery pack

  • Highly-detailed, colorful Rainbow Brite or Robotech art wrap


The Rainbow Brite and Robotech Coleco Evolved Mini Arcades are available for pre-order for $55 each, or $105 for both. Early bird backers can pre-order each game for $45 individually, or $85 as a set. The MSRP for each mini arcade is $69.


Rainbow Brite: Journey to Rainbow Land

Hallmark’s Rainbow Brite TV series launched in 1983 and quickly became a favorite of little girls around the world. The next year, Mattel released a line of cuddly plush dolls, forever cementing into pop culture history the cheerful girl and her Rainbow Land pals.

Now players can join Rainbow Brite and her pal Starlite as they spread color and happiness in this classic RPG-style game, Journey to Rainbow Land. In the game, players take on Murky and Lurky, the enemies of Rainbow Land, who just want to make the world as murky and dismal as they are. Rainbow Brite is a retro classic RPG for gamers of all ages.

Robotech: The Macross Saga

Robotech made its pop culture splash down in 1985 when Harmony Gold released their epic 85-episode Robotech cartoon series. The series’ success paved the way for toys, figures, books, movies, and of course, video games. Robotech: The Macross Saga puts players in the driver’s seat as Earth’s last defense in an epic intergalactic battle against alien forces. Players transform their Veritechs into three modes: Fighter, Guardian, and Battloid to battle on the ground, in the air, and on enemy ships. Each level challenges players to pick the right mode at the right time to successfully take down all sorts of different enemies. Fans of Robotech and 2D side-scrolling action games will love playing The Macross Saga on the Coleco Evolved retro platform.

“This has been by far the most exciting product we’ve been working on,” said Tina Cassano, Product Developer at Coleco. “There is an indescribable glow when old fans recount their childhood memories with Coleco Minis and we fully anticipate that this project is only the beginning.”

For more information, please visit http://coleco.com




Coleco’s roots trace back to Hartford, Connecticut when the Connecticut Leather Company was founded in 1932 by Maurice Greenberg, hence the abbreviated name Coleco. By the 1950s, Coleco began producing products like above ground pools and in 1954, after attending the New York Toy Fair, Coleco decided to redirect sales exclusively to toys. The company has since been known for manufacturing games and toys like Cabbage Patch Kids and Alf plush dolls in the early 80s, and video game consoles like the Telstar (1976) and ColecoVision (1982).


Coleco’s possibly most well-known products were the iconic tabletop arcade games marketed as “the arcade games you can take home with you” featuring titles like Pac-Man, Donkey Kong, Space Invaders, Zaxxon, Galaxion, and Frogger. Many have tried to recreate their own versions of Coleco’s mini arcades but have failed to replicate the quality, durability, and appearance of the originals. Today, the brands Coleco and Colecovision are thriving once again under the new ownership of Coleco Holdings LLC. In August 2017, Coleco held its first retro gaming and collectibles exposition in Edison, NJ featuring arcade play, vendors, and special guests like authors Tim Lapetino of Art of Atari, Antoine Clerc-Renaud of Coleco: The Official Book, and Leonard Herman of Phoenix: The Fall & Rise of Videogames. With the resurgence of Coleco products, the brand intends to evoke the nostalgia of childhood memories, foster new experiences with younger generations, and invite the retro community to get involved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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