#ReAction Figures Return To Super7, Funko No Longer To Produce
November 10, 2016


November 10th, 2016 San Francisco, Ca. – Super7 Retail, Inc. and Funko, LLC are pleased to announce that, effective immediately, Super7 Retail will resume designing, manufacturing, and distributing ReAction Figures and related merchandise. Since 2013, Super7 has partnered with Funko to release the ReAction line to great success.  Super7 will build on that success by debuting a variety of new and exciting ReAction Figures in the coming months and years.  Funko will continue to focus on growing its core lines of pop culture-licensed collectibles and apparel into 2017 and beyond, including developing an all-new line of action figures produced solely by Funko.  Super7 invites inquiries from wholesalers, retailers and licensees regarding Super7’s  full-line of ReAction Figures.

All inquiries regarding ReAction Figures should be directed to:
3135 24th St.
San Francisco, CA.
(415) 227-4700

All wholesale inquiries should be directed to:
Brian Lew
(415) 227-4700

All licensing inquiries should be directed to:
Joshua Herbolsheimer
(415) 227-4700

Brian Flynn, President of Super7 has gone on line since the press release to answer some fan questions about the transition:

As many of you have already seen, or will see below, all ReAction Figures are coming back to Super7 going forward. I will jump in and answer as many questions as I can today (as you can imagine, there are a few things going on with this announcement).  

– – – – – – – – – – – – –

A few answers to start with:
1. Yes, E.T. will still come out through Funko and you will be able to buy existing Funko inventory from Funko directly until they are out of stock. I believe they have a reorder also coming in on Dark Crystal. I do not know about Golden Girls, but assume yes on those as well.
2. No, we don’t hate each other. Funko has been more successful over the last few years than anyone could have imagined or predicted. In that time Super7 has grown as well. This was a perfect time for both of us to concentrate on core product lines for each company. To that point, we have the very last collaborative figure to announce for sale tomorrow.
3. When will we announce what is next for ReAction? Well, Street Fighter is out as of last week, and Hellboy is out in January. Everything else will be shown at NYTF 2017. (February) Hold tight, I think you will be very happy.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Andrew says:

    So these will show up at retail? I hope so.

  • K. M. says:

    I really would like to see the Golden Girls ReAction figures resold as separate figures because the “exclusive set” sold for 25 and now people are selling them on eBay for like half of a thousand dollars!!! That is insane! I missed the chance to grab the “exclusive set” on Target.com so I can’t get them apparently because no way am I spending 250 – 650 dollars for four plastic figurines. I could almost buy a lifesize version for that price. Anyway I really hope they redo that whole thing because I think collectors really got screwed on that situation. Also what about Chucky and the Addams Family ReAction figures? I hope to see them too.

  • LD says:

    What about the unreleased Dark Crystal figures? It would be really lousy of Funko to leave the remaining figures unproduced, just like the canceled vintage line.

    Like… enough for me to cancel my Funko sub boxes lousy.

    • The Dark Crystal figures have already been manufactured and have been released. Super7 had them on-line and there are several shops that have them up on Amazon now. I haven’t heard of them hitting brick and morter stores yet, but I have several friends that have them in hand already.

  • TJ says:

    What’s up with The Godfather and American Psycho figures they were making?

  • Andy says:

    Can we get some Jean Claude Van Damme figures? Dude is a legend and has like 0 action figures to show for it. I need some.

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