REEDPOP AND HBO® PARTNER FOR EXCLUSIVE GAME OF THRONES® MERCHANDISE COLLECTION AVAILABLE AT FAN EVENTS NATIONWIDE
February 28, 2018

New Apparel, Accessories, Novelties & More Inspired by Hit HBO Series to Debut at Seattle’s Emerald City Comic Con in March

 

NORWALK, CT – February 26, 2018 – Today, ReedPOP, the world’s leading producer of pop culture events, and HBO announced that they have joined forces to develop an all-new assortment of Game of Thrones merchandise available exclusively at ReedPOP events.

Officially debuting at Emerald City Comic Con, taking place in Seattle from March 1st-4th, the collection will include apparel, bags, barware, pins, keychains, and much more inspired by the epic drama series. Additional product offerings will launch throughout this year’s ReedPOP events around the world including New York Comic Con.

“Comic Con attendees are some of the most passionate fans in the world, and we are excited to join forces with ReedPOP to offer them unique, exclusive Game of Thrones products,” said Jeff Peters, vice president, licensing & retail, HBO. “We’ll be kicking the partnership off with an impressive lineup of items at ECCC, but this is just the beginning. Fans can expect to see more awesome items at ReedPOP events around the globe.”

Game of Thrones is a global phenomenon that our fans can never get enough of,” said Lance Fensterman, senior vice president of ReedPOP. “Both the programming and talent have historically been a huge hit with fans at our shows, so creating this crossover to provide an exclusive collection of merchandise was a no-brainer.”

ABOUT REEDPOP:

ReedPOP is a boutique group within Reed Exhibitions, the world’s leading event organizer. ReedPOP is devoted exclusively to organizing and managing events, launching and acquiring new shows, and working with premium brands in the pop culture world to deliver once in a lifetime experiences for fans everywhere. ReedPOP is dedicated to facilitating celebrations of popular culture around the globe that transcend ordinary events by providing unique access and dynamic personal experiences. ReedPOP is proud to be a part of a portfolio of events that include New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), Penny Arcade Expo (PAX) West, East, South, Australia and Unplugged, Emerald City Comic Con (ECCC), BookCon, BookExpo, Keystone Comic Con, Oz Comic-Con, Comic Con India, Comic Con Paris, Comic Con Seoul, Star Wars Celebration, TwitchCon, ComplexCon and more. The staff at ReedPOP is a fan-based group of professionals uniquely qualified to serve those with whom they share a common passion.

(www.reedpop.com).

About HBO Licensing & Retail

HBO Licensing & Retail, a division of Home Box Office, Inc., partners with best-in-class licensees around the world to give HBO’s global audience new and exciting ways to engage with their favorite shows. The division leverages iconic, award-winning HBO programs such as Game of Thrones, VEEP, Sex and the City, Silicon Valley, Insecure, The Sopranos, Big Little Lies, True Blood and more to create officially licensed consumer products, innovative merchandise programs, retail activations and live immersive experiences.  HBO Licensing & Retail works across a broad range of product categories, including collectibles, apparel, publishing, live branded experiences, digital gaming, fashion and beauty collaborations, luxury accessories, and beyond. Officially licensed HBO merchandise can be purchased in retail stores around the world, online in the US at http://store.hbo.com and in Europe at www.hboshopeu.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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