ROUND 2 AND CA ENTERPRISES ANNOUNCE MARVEL COSTUME SETS FOR CAPTAIN ACTION
March 15, 2011

Round 2 is proud to announce that, for the first time in over 40 years, Captain Action will once again be associated with Marvel Comics characters. 1/6-scale Captain Action costume sets of Spider-Man and Captain America will debut Fall 2011 at Toys’R’Us and other specialty retailers, to be followed by additional releases of Marvel character costume sets, including Iron Man and Thor, in 2012.

Tom Lowe, President and Owner of Round 2 states that “We are thrilled to be able to offer Marvel character costume sets as part of our all-new Captain Action product line. This is a major step for Round 2 and is something we believe the collector community will embrace wholeheartedly. Marvel costume sets for Captain Action is something we have wanted to do for many years — to finally be able to offer costume sets of Spider-Man, Captain America and other great Marvel characters is truly awesome! We think collectors will be pleased with what we have come up with.”

 

Bob Plant, Creative Director at Round 2 and avowed Captain Action fan, describes the direction the product line will take. “We have a great deal of respect for these timeless characters, and our goal is not to merely recreate the original Marvel costume sets from the 1960s, but to take them a step or two further with enhanced details and more accurate and faithfully-recreated  costumes. While packaging is highlighted by Silver Age art and the costumes are tied into that vintage era as well, we’ve updated the packaging style to reflect more modern collector sensibilities. This is an exciting time for Captain Action collectors, new and old!”

Ed Catto of CA Enterprises, the licensor for Captain Action, shares Round 2’s enthusiasm for the project. “The Marvel partnership brings both the excitement of the slate of hit movies combined with comics’ top fan-favorite characters. Kids just introduced to these characters will love them, while fans and collectors will be blown away by the authenticity and details.”

Joe Ahearn, Catto’s business partner and co-founder of CA Enterprises, echoes the excitement with all the enthusiasm of a long-time fan. “We are so pleased to be able bring Captain Action back in his original format in a big way with costumes that fans have been clamoring for for a long time. We are very excited to be working with Marvel and have more surprises up our sleeve for the future.”

Captain Action made his debut in the mid-1960s at the height of the super hero craze. The 1/6-scale Captain Action’s outstanding feature is that he could be disguised as a number of different super heroes and comic book characters, a unique concept that has continued to maintain interest in the character all these years. Round 2 and CA Enterprises recently announced plans to bring back the classic toy.

“Make Mine Marvel!” The quintessential catchphrase popularized by Marvel Comics in the 1960s and ‘70s is just as applicable today. With a slew of colorful characters brought to life by a recent crop of blockbuster films (and more on the way), super heroes like Spider-Man, Captain America, Iron Man and Thor are more popular than ever, and proof that great characters and great stories continue to spark the public’s imagination. No doubt, the pairing of Captain Action and Marvel Comics is a match made in comic fanboy heaven, and a prelude of great things to come. 

 

 

About Marvel Entertainment, LLC

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing. www.marvel.com

 

About Round 2, LLC

Founded by entrepreneur Tom Lowe in 2005, Round 2 is an innovative collectibles company located in South Bend, Indiana. The Round 2 family of brands includes Auto World Slot Cars, featuring high-speed, highly-accurate 1/64 scale electric slot car racing; Forever Fun Holiday Collectibles, featuring detailed recreations of favorite holiday characters; American Muscle 1/18th scale collectible diecast and MPC, AMT and Polar Lights Model Kits, featuring classic auto, sci-fi and figural plastic kits. Round 2 and its creative team are dedicated to producing detailed, quality playable and collectible items that appeal to the young and the young at heart. www.round2corp.com

Follow the progress of Captain Action, the product line, at www.foreverfunblog.com

 

About Captain Action Enterprises, LLC

As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action now appears in an on-going comic book series, lithographs, statues, action figures, T-shirts, model kits and an iPhone app. Additional properties include the Zeroids and Savage Beauty. For additional information, contact ed.catto@bonfireagency.com.

For the latest on Captain Action visit www.CaptainActionNow.com


MARVEL, Marvel Comics, Spider-Man, Captain America, Thor, Iron Man and the distinctive likeness(es) thereof are trademarks of Marvel Entertainment, LLC and its subsidiaries, and are used with permission. Copyright © 2011 Marvel Entertainment, LLC and its subsidiaries. Licensed by Marvel Characters B.V. www.marvel.com. All rights reserved.

 

Round 2 and design and Auto World are trademarks of Round 2, LLC. ©2011 Round 2, LLC, South Bend, IN 46628.

 

AMT, MPC, and POLAR LIGHTS are registered trademarks of Learning Curve Brands, Inc. used under license to Round 2, LLC.  ©2011 Learning Curve Brands, Inc. All rights reserved.

 

Captain Action, Lady Action, The Zeroids and related characters are ©2011 and ™ Captain Action Enterprises, LLC.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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