ROUND 2, LLC, ACQUIRES LINDBERG & HAWK MODEL KIT BRANDS
March 20, 2013

Round 2 to Produce Popular Land, Air, Sea & Space Models – Adding to AMT, MPC & Polar Lights

 

Round2LogoSOUTH BEND, Indiana – 03/18/2013 – Round 2, LLC, is pleased to announce the acquisition of the Lindberg and Hawk Models brands and assets from J. Lloyd International. With the transaction, Round 2 adds these two well-recognized and historic plastic model kit names to their existing trio of AMT, MPC and Polar Lights mode kit lines, licensed from Learning Curve Brands, Inc. in 2008 and purchased outright in 2012.

Consumer trust and excitement has been building over Round 2’s efforts with the initial three brands since 2008. Now, with the assets of five major model companies in its stable, Round 2 solidifies its position as a top producer and fierce competitor in the plastic kit sector of the hobby industry. Thomas Lowe, President and CEO of Round 2 states, “The addition of Lindberg and Hawk results in a combined product catalog for Round 2 that is so diverse, it will include virtually every type of model kit genre imaginable and in a wide range of scales. Whether you’re looking for cars, trucks, aircraft, ships, sci-fi, space exploration, anatomy and figures or even crazy monsters, we now have it all! We’ve made plans to hit the ground running with these brands and are ready to go. As we progress into the future, we will be working with the vintage Hawk and Lindberg tooling to resurrect more exciting kits that haven’t seen the light of day in decades, just like we have with AMT and MPC. We’ll also be happy to put the 1934 Ford Pickup tooling back under the original AMT brand, from where it originated.”

 

Lowe continues, “Like our customers, we love model building. Lindberg and Hawk models are sure to excite modelers of all ages. From the connection with history to a hunger for an understanding of how various machines, both human and mechanical function, the kits created by the original brands have always offered a wide variety of subject matter for model makers, and we plan on continuing that long standing tradition.

 

About Round 2

Round 2, LLC is an innovative collectibles company located in South Bend, IN.  The team at Round 2 is dedicated to producing detailed, high quality collectible and playable items appealing to the young and young at heart.  Round 2 brands include Polar Lights®, AMT® and MPC® model kits, Auto World® slot cars, Forever Fun™ seasonal products and the licensed brands American Muscle®, Ertl Collectibles® and Vintage Fuel™ die cast.

For more details on all the product lines produced by Round 2, visit our website at: www.round2corp.com

AMT, Polar Lights, MPC and Round 2 and design are trademarks of Round 2, LLC. ©2011 Round 2, LLC, South Bend, IN 46628. All rights reserved. ###

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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