May 3, 2012

Captain Action® Transforms to Become Thor, The Mighty God of Thunder

SOUTH BEND, Indiana – 05/03/2012 – Round 2 and Captain Action Enterprises are excited to announce a new Marvel costume set for classic Super Hero Thor. The Thor costume set is the first new Marvel Super Hero costume to be added to the Captain Action line in more than 40 years!

Captain Action, the popular Super Hero toy from the 1960s, returned to toy shelves this year along with new costume sets featuring Spider-Man and Captain America from Marvel Comics.  Along with the Thor costume and accessory set, an all-new Loki costume set for Captain Action’s nemesis, Dr. Evil, is scheduled for simultaneous release. Captain Action’s actionpacked return made him the #1 selling collectible toy nationwide at Toys R Us for the week of April 15!

The character of Thor is based on the Norse mythological god of thunder, and first appeared in Marvel’s “Journey into Mystery” series before graduating to his own ongoing series. Thor was also a founding member of Marvel’s super-team The Avengers. Onscreen, Thor stars in his own movie series and is also featured in the upcoming “Marvel’s The Avengers” movie, opening in the U.S. on May 4.

All Captain Action figures and costume sets come in two versions, basic and deluxe. The Toys R Us exclusive Thor costume set will include an authentically styled, detailed cloth costume with Thor mask, boots, wristlets, helmet, belt, newspaper and Thor’s mystical war hammer Mjolnir.  The deluxe set adds bonus accessories: a bearded mask, a vintage styled belt, Donald Blake’s walking stick and a lightning attachment for Thor’s Mjolnir hammer. The deluxe set also includes bonus Hawkeye leggings and belt, and fans can collect all six Marvel Comics costume sets for Captain Action to create a complete Hawkeye Avenger Build-A-Costume set! The deluxe costume set will also feature a Thor image as rendered by comics legend Walt Simonson, and originally featured on Overstreet’s Comic Guide.

Wave 2 of the Captain Action line, including Dr. Evil and both the Thor and Loki costume sets, will be available in August at Toys R Us, hobby shops and comic shops nationwide.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit

About Captain Action Enterprises
As Retropreneurs, Captain Action Enterprises, LLC specializes in taking old properties and rejuvenating them for a new generation. Captain Action now appears in an on-going comic book series, lithographs, statues, action figures, T-shirts, model kits and an iPhone app. Additional properties include the Zeroids and Savage Beauty. For additional information, contact

About Round 2
Round 2, LLC is an innovative collectibles company located in South Bend, IN. The creative team at Round 2 is dedicated to producing detailed, high quality collectible and playable items appealing to the young and young at heart. Round 2 brands include Polar Lights®, AMT® and MPC® model kits, Auto World® slot cars, Forever Fun™ seasonal products and the licensed brands American Muscle®, Ertl Collectibles® and Vintage Fuel™ die cast.  For more details on all the product lines produced by Round 2, visit our website at:

Captain Action and Dr. Evil are trademarks and copyright ©2012 Captain Action Enterprises, LLC. All rights reserved.
MARVEL TRADEMARKS TM & © 2012 Marvel & Subs.
American Muscle® and Ertl Collectibles® are registered trademarks of TOMY International, Inc. and used under license to Round 2, LLC. ©2012 TOMY International, Inc. All rights reserved.  AMT, Polar Lights, MPC, AW Auto World, and Round 2 and design are trademarks of Round 2, LLC. ©2012 Round 2, LLC, South Bend, IN 46628. All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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