June 17, 2013

Rovio Entertainment emphasizes long-term brand development and bolsters its licensing partner base.

PLas Vegas, Nevada — June 17, 2013– Rovio Entertainment, the creator of the globally successful Angry Birds brand, announced at the International Licensing Expo in Las Vegas, Nevada plans to grow their licensing business. Rovio Entertainment is partnering with great companies and has expanded its licensing team dedicated to its consumer products business.

In addition to announcing the expanded strategic licensing agreement with Hasbro Inc. earlier on Monday 17 June, Rovio Entertainment has entered into partnerships with other key players in the licensing business. These new partners will compliment Rovio’s existing partner base of over 500 companies.

The new key licensees include: Power A will develop a full line of mobile and video game accessories, Thermos will develop a line of hydration and storage containers, Pez will be selling collectible candy dispensers, Natrol will be creating multivitamins for kids and families and Gemmy Industries will add Angry Birds-themed Airblown inflatables and Halloween costumes to their 2013 product lineup. Additionally, returning partners will include Amscan and Fifth Sun, Rovio’s premiere apparel partner, and Accessory Innovations to name a few.

With the tremendous popularity of Angry Birds, Rovio has created a long-term growth strategy for its consumer products business and its iconic brands, including Angry Birds, Bad Piggies, Angry Birds Star Wars and the upcoming Angry Birds Go! In addition, Rovio is planning to focus on female consumers with Stella, the pink bird in 2014.

“We love the excitement of working with Rovio as they continue to introduce new characters into their gaming platforms. Each innovative game of the Angry Birds family has given Fifth Sun designers an array of characters to bring to life creatively in the marketplace,” said Dan Gonzales, Owner, Fifth Sun.

“We are thrilled to have these companies onboard with us. We are committed to developing great products for our fans with our dedicated partners, resulting in even deeper retail integrations,” said Naz Cuevas, SVP, Global Consumer Products Licensing, Rovio Entertainment.

In 2013 Rovio is heavily concentrating on strengthening its strategic brand management, brand and retail marketing, and licensing operations led by Naz Cuevas, SVP, Global Consumer Products Licensing.

About Rovio Entertainment

Rovio Entertainment Ltd is an industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio’s animated Angry Birds feature film is slated for July 1, 2016.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments

Comments are closed.