Rovio Entertainment flies into homes with launch of The Angry Birds Movie licensing and merchandising program
May 12, 2016

Partners stretch across multiple categories and include key licensees LEGO, Spin Master, Hasbro and more

Los Angeles, CA. – May 11, 2016 – Feathers will fly as Rovio Entertainment soars into homes with The Angry Birds Movie licensing and merchandising program. The film arrives in theaters May 20th, and is supported by an impressive roster of top licensees across multiple categories, including toys, games, electronics, sporting goods, costumes, apparel, accessories, publishing and more.

TargetAngrybirdsEndcap1“Our licensing partners recognized immediately the significant consumer appeal of this highly anticipated film,” said Darren Kyman, Head of Retail & New Business Development, North America of Rovio Entertainment. “We made sure that the merchandise provides consumers many cool, new ways to engage with their favorite feathered friends and bring the Angry Birds story world to life.”

The Angry Birds Movie is supported by a range of high-quality, top licensees globally such as LEGO®, whose collection of six building sets brings the movie story to life with unique digital integration with the Angry Birds Action! game, unlocking rewards via BirdCodes found with the packaging. Spin Master has developed collectible figures, play sets and games. H&M is producing an exclusive line of children’s apparel, while Amscan is on board for party supplies and children’s costumes in several territories.

In North America, the roster of licensees also extends to:


  • Hasbro will release The Angry Birds Movie-branded version of iconic board game Chutes and Ladders
  • Commonwealth will create new plush based on the movie’s characters
  • World Tech Toys will build colorful drones based on the film’s main characters
  • SCS Direct will release seasonal outdoor play products


  • Kid Designs will be releasing electronic accessories like headphones, speakers and phone cases


  • Brunswick will create a branded scoring system for bowling alleys based on the look of the Angry Birds game


  • Rubie’s is making costumes for kids and adults


  • Inkology will release pencils, plush pens , notebooks, binders and more


  • Dr. Fresh is creating branded toothbrushes and mouthwash


  • SunStaches will build sunglasses featuring the famous Angry Birds eyebrows
  • Bulls I toy will release dog tags and trading cards featuring all of the movie’s characters


  • Jay Franco will be making comforters, blankets, sheets and pillow buddies


  • Painting Lulu will create paper-to-digital coloring packs for kids


  • Kurt S. Adler is making holiday ornaments and stockings featuring the movie’s main characters
  • Thermos is creating branded lunch bags and beverage containers
  • York Wallcoverings will be releasing wall stickers


  • Radz will be making candy dispensers
  • Primary Colors will be baking up colorful cookies and gummies
  • Decopac will be creating branded cake decorations
  • Yowie will be creating character-molded chocolates with Angry Birds Movie character toys inside


  • Accessory Innovations will release backpacks and lunchboxes
  • World Trade Jewelers will craft jewelry
  • The Moret Group will make branded socks


  • Hybrid and Freeze will create T-shirts and hooded sweatshirts
  • Handcraft will make children’s underwear
  • Komar Kids will release pajamas and robes


  • Harper Collins, National Geographic and Centum will print books in various formats.
  • Sellers Publishing will make calendars

About The Angry Birds Movie

In the 3D animated comedy, The Angry Birds Movie, we’ll finally find out why the birds are so angry. The movie takes us to an island populated entirely by happy, flightless birds – or almost entirely. In this paradise, Red (Jason Sudeikis, We’re the Millers, Horrible Bosses), a bird with a temper problem, speedy Chuck (Josh Gad in his first animated role since Frozen), and the volatile Bomb (Danny McBride, This Is the End, Eastbound & Down) have always been outsiders. But when the island is visited by mysterious green piggies, it’s up to these unlikely outcasts to figure out what the pigs are up to. Featuring a hilarious, all-star voice cast that includes Bill Hader (Trainwreck, Inside Out), Maya Rudolph ( Bridesmaids, Sisters ), and Peter Dinklage (Game of Thrones), as well as Kate McKinnon (Saturday Night Live, Ghostbusters), Keegan-Michael Key (Key & Peele), Tony Hale (Veep, Arrested Development), Tituss Burgess (Unbreakable Kimmy Schmidt), Ike Barinholtz (Neighbors, Sisters), Hannibal Buress (Daddy’s Home, Broad Cit ), Jillian Bell (22 Jump Stree ), Danielle Brooks (Orange Is the New Black), Latin music sensation Romeo Santos, YouTube stars Smosh (Ian Hecox and Anthony Padilla), and country music superstar Blake Shelton, who writes and performs the original song “Friends,” the Columbia Pictures/Rovio Entertainment film is directed by Fergal Reilly and Clay Kaytis and produced by John Cohen and Catherine Winder. The screenplay is by Jon Vitti, and the film is executive produced by Mikael Hed and David Maisel.

About Rovio Entertainment

Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more. The Angry Birds Movie is slated for release in May

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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