AFi Exclusive: Scott “Toy Guru” Neitlich Goes BIG at His New Gig!
December 19, 2014

Ever since we broke the news of Scott Neitlich aka ToyGuru leaving Mattel back in October I have had a ton of folks ask me where he was going and what was his new gig.

We wanted to let him get his legs under him at his new job and settle in… and get his permission before we made the announcement.   But he’s settled, he’s rolling and he’s ready now!


We can officially announce that Scott Neitlich is the Director of Marketing for boys action figures and collectors at Jakks Pacific.

When Scott told us in our exclusive interview that he would be working on some of the BIGGEST licenses at his new job, he didn’t just mean big blockbusters!   He also meant BIG toys!


 Scott is heading up a new division over at Jakks and he and his team have some amazing BIG things on the horizon that we will be hearing about soon.  But if you are paying any attention to Jakks and how their JUMBO figures of Star Wars, DC Comics and TMNT are taking over the toy aisles with detailed, big figures at a reasonable price, then you can see the possibilities of what could lay ahead for toy fans!

All of us at AFi want to say a big CONGRATULATIONS to Scott on the new gig and we can’t wait to see what he has up his sleeves for us next!


We will certainly keep you up to date on all of it here at Action Figure Insider!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • King Awesome says:

    So who took over as Brand Manager at Mattel for MOTU?

  • Darth Plundor says:

    In before “OMG jumbo sized MOTU!!!”

    … Which I would gladly welcome, by the way.

  • Ozzie says:

    Congrats Scott! Dream List in larger Scale…..Batman Animated! Thundercats! Superfriends! GI JOE!! Zartan. Destro, Duke, Serpentor in that scale! wow!!

  • Jimnarious says:

    if we could somehow get a reasonably priced skeletor like that ninja turtle my inner 9 year old would scream

  • stewbacca says:

    Thank Jeebus, I line I could care less about, and actually hope he works his magic on killing this one as well..
    I cant wait for his first condescending comment to what becomes and angry mom..

  • demoncat_4 says:

    nice new gig for scott. though wonder how long before he convinces jaks we have to do the sub route then says the subs failed due to not enough fan support. mostly for dc.

    • j.worm says:

      it won’t be long before he fouls something up. as stewbacca said, at least he’s not meddling in something i care about. i prayed nightly that he wasn’t at NECA or DC Collectibles.

  • Cheeky says:

    Director of Marketing? Is Jakks Pacific unaware of how little marketing was put into MOTU Classics? And that a lot of that marketing was left to fans?

    • demoncat_4 says:

      actully motu was the one line scott put his heart into making it work. mostly by using scare tactics to get fans to keep the sub line alive. that and saying did not reach normal number but still going through every other brand at mattel scott had to treat due to the higher ups as a red haired step child mostly dc.

    • Philip Reed says:

      “Director of Marketing? Is Jakks Pacific unaware of how little marketing was put into MOTU Classics? And that a lot of that marketing was left to fans?”

      That’s actually pretty genius levels of marketing. Getting your fans to handle the promotions side — at zero pay — is a far better use of resources than trying to be everywhere at once on your own.

  • ToyHypeUSA says:

    Any chance you can send us Scott’s new email address?

    Thank you.

  • loversf says:

    Poor people of Jacks!! I hope he stays away of the lines I love of this company

  • Darth Plundor says:

    Looks like Saturday school got out early today at the dark hemisphere.

    • D Boy says:

      Dark Hemisphere? What is that?

      • DH is the troll-y-ist, troll town in all of the internet. These are the absolute “lunatic fringe” of MOTUC fandom. It WAS a handful of sad, angry collectors that had been booted off of every other MOTU board because of the unhinged bile they spew. Post after post after post of messages whereby they think that making fun of someones name or adding a couple of letters to make it “naughty” was still clever.
        I’ll never understand why people who are so unhappy in their lives choose collecting toys as their hobby.
        Sad bunch. They will not be missed.

    • Anti-Skeletor says:

      Those guys at DH hate on everything. I guess that is what happens when nothing in life is good enough. I am very appreciative of everything Scott Neitlich has done for the MOTU community, and wish him well in the future.

    • Didn’t those DH kids get their own message boards shut down for being too hostile?

      • Super Sonik says:

        D.H. got shut down because they were posting gross pron images and homophobic messages. It was nothing but a sad little hate site with 10 members to it’s name. Hardly a forum. Just angry trolls who got kicked out of every other He-Man message board because of their bad behavior. Nothing but bullies. Some kids just don’t play well with others.

        • D Boy says:

          First I’m hearing about that, I would have liked to see it… if not for a good laugh. However, I can probably guess who some of those members were — and I have to say, not all of them are flat out haters. Some are just very vocal about their dislike for the sub model, the cost cutting, the untruths, etc, etc. Regardless of all the history revisionist posts from die hard Scooter fans, the fact remains it’s been a good 7 years of deceit and dishonesty regarding the mattycollector products. Regarding other forums, they kick many of them out because they are a threat to whatever agendas they may have, not because they misbehave or break forum rules.

          • Super Sonik says:

            Mekaneckpain, is that you? I would recognize your style of writing anywhere. Some people need to take responsibility for their personal actions and not constantly look for others to blame. First it was blaming the Org… then it was the Fwoosh… then HMW… It is always the other forum members who are at fault. It might time to look within. A little less negativity would do wonders for some. There is more to life then just getting angry over toys. No one is forcing you to collect them if you don’t like them. MOTUC is the best toyline ever, and nitpicking a few small things is petty.

  • D Boy says:

    You have me at a disadvantage Super Sonik… who might you be? Someone who has attempted to silence the truth on more than one occasion… on three different forums I gather?

    I rest my case. 😉

    • Super Sonik says:

      The truth is that toys are meant to be fun. When you no longer get pleasure from them and feel the need to take your aggression out on others who do, it’s time for a new hobby. You spend too much energy being a hater, and I have no time to get into an immature battle with a keyboard warrior. If you want to be miserable for the rest of your life, power to you, but don’t inflict your misery on others. We our happy enough collecting our toys without listening to the whines of a few joykills.

      • D Boy says:

        Again… I have no idea who you are, now is that fair? And what aggression are you referring to? How am I a keyboard warrior? IDK about you but I feel I’m being pretty civil at the moment. 😉 Anyway, as I stated above. We aren’t haters — or, I’ll speak for myself at least. But some of us don’t find joy in being swindled. However, we DO love the toys and only want them to be of the best quality… and want the best value for our money. That just wasn’t happening, nor is it happening now. It also didn’t help to have a self glorified, celebrity status obsessed brand manager being snarky with the people who only wanted the line to improve. We all earned the right to complain about the follies when we bought our subs sight unseen, and were told one thing but given something else. You may want to pretend that none of this ever happened, and revel in your flawed toys, while sharing that joy with friends online (revisionism)… but to try and vanquish fans who choose to see it for what it really is because it puts a damper on your joy is quite selfish.

        • Super Sonik says:

          I think it’s quite ironic that you claim to be civil when all you do is go from site to site trying to spread your anger and hate. I have no beef with you. I only know you from all the forums that you’ve been banned from (which admittedly, is many). I’m just pointing out the fact that this is all you do, and its kind of sad to see a 38 year old man with nothing better to do with his time. Collecting toys is suppose to be fun, and for most of us, it is 🙂

          Allright, enough of this pointless bickering over nothing. This thread is suppose to be about Scott Neitlich! Let’s not make it about ourselves. C’mon, let’s hug it out D Boy 🙂

          • D Boy says:

            See… this is where your not making sense. You say I am going from site to site spreading anger and hate, but it’s nowhere to be found. In fact, I am anything but angry while I’m spreading the truth about Mattel and Neitlich. I can go even deeper and talk about other guilty parties but as you said, the main issue at hand is Neitlich. And it’s not just me who has been banned from all those forums… we get banned because they don’t want us exposing the truth, because in order for their agendas to take flight, the truth must be buried. Mattel doesn’t want prospective customers reading about reversed shoulders and reduced paint apps. Or overpriced shipping and Digital River. The forums don’t want the truth in their threads because then it might jeopardize their free toy deals with Neitlich among other reasons. There is proven, documented information that backs up my simplistic descriptions — but you continue to twist it around as me being a disgruntled 38 year old toy collector with nothing better to do. Meanwhile — If you are who I think you are, you go from forum to forum, under various handles, trolling the very people you dislike. You are the ultimate contradiction… Barnster AKA Super Sonik, Anti Skeletor, and many, many more. 😉

  • brett says:

    After reading D-boy’s comments, I have to admit, he doesn’t come off as angry or a hater — like many others, he paid hard earned money for a subscription to a line of product –sight unseen (and in every single other collectible category, it would be quite insane to buy something sight unseen — except with Mattel) and he had every intention of enjoying.

    But like many others, he was disappointed time and again. That coupled with poor, unprofessional service inspired him and many others to voice their disappointment. People pay a lot of money for these ‘toys’ and like any consumer who buys a product, has every right to voice his disappointment regarding something he spent his hard earned money on.

    I’ve noticed in this hobby that there are two types of consumers: those who are happy with just about anything and those who are disappointed with their purchase. Those who are happy with theirs heavily criticize those who are vocal about their disappointment. As if everyone should just shut up and be happy with whatever they get reasoning these are just toys and should be fun and people who complain are joykills.

    The irony is that those happy with whatever they get become the very thing they condemn when they criticize the ‘complainers’. You become a complainer when you complain about a complainer. And again, a person who spent their hard earned money on product sight unseen have every right to criticize their purchase or voice their unhappiness.

    D-boy is certainly not alone in his disappointment as customers have been dropping like flies since Matty began their subscription service, its one of the reasons they have trouble meeting their numbers every year, which Matty/Toyguru has been very vocal about thru the years. Happy customers don’t leave. And Mattel has given their customers a great deal to complain about.

    We all want to have fun and enjoy the hobby. Costs are very high to collect and there is nothing wrong with wanting quality for our money. The ‘happy with anything’ collectors claim that we ‘haters’ are nitpickers and there is nothing further from the truth. We aren’t haters or nitpickers, we want to be treated fairly and as valued customers and with Mattel, we aren’t.

    • Motubot says:

      The fact that D-Boy posted the question “Dark Hemisphere? What is that?”, when he is actually a member of that forum under the name Anti-Guru, shows that he was just coming here to cause trouble. He admitted to being Mekaneckpain (fitting name) in the post above, and when he got banned from other sites he changed his name to Anti-Guru. Now it’s D-Boy (for Daniel). This guy love to troll people. I certainly have issue with that. It is hateful to troll other fans. If you have a gripe about the toys or the company selling them, speak up, but don’t troll people under a false name. No one likes a immature troublemaker.

      • We know who he is. We aren’t fooled. We can see his I.P. everytime he posts. When he’s civil we let the posts through. When he’s not we just delete them. If they want to root around in their own filth that can do that over in their sandbox. We like to talk about toys here.

  • D Boy says:

    Oh boy… Any of you guys know my mailing address and social security# too? 😉 Showing me how much info you have on me doesn’t phase me in the least. This is the 21st century, a time where privacy is pretty much not an option for anyone anymore. But anyway… about my MOTUC toys. I have already made my point loud and clear about the FACTS (not my feelings) about Mattel, Mr. Neitlich, and the sad reality of imperfect action figures all in the name of profit margins. Unfortunately, If we really want these toys, we have to play their games. Again, spinning it around as me trolling (which you clearly do not know the definition) is not going to help your case, exposing me of my alternate handles and revealing my true first name only shows desperation, unprofessionalism, and your own bizarre hatred of anyone who has anything negative to say about Mattel and all that it encompasses.

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