SDCC 2006 MiniMate John Stewart GL
August 13, 2006

DC Direct Con Exclusive John Stewart Green Lantern Mini-Mate

By Daniel "Julius Marx" Pickett

"In Brightest Day.."

That was the "phrase that pays" every afternoon at Comic Con 2006 at the DC Direct booth. The week before the con, DC Direct posted on their web site two different "secret phrases" that fans could walk up to the DC Direct booth and say and get something cool. For the morning it was "Who’s Who." That would get you one of the blind boxed series 1 Who’s Who sets.

In the afternoon if you walked up and said "In Brightest Day" you were rewarded with a sneak peek at DC Direct and Art Asylum’s upcoming DC Mini Mates line. And they were quite strict with people really saying the phrase. People that just walked up and asked for one were turned away, unless it was a child, and then they were given a few hints until they got it. They didn’t seem to ming bystanders helping others, but you had to say the phrase if you wanted a figure.

This fall Art Asylum relaunches the DC Mini-Mates without the C3 construction sets of last year. This time they partner with DC Direct and we have already seen a diverse character line-up including many villains and use of both the 2" and 3" Mini-Mates scale. Standard characters will be 2" scale (matching the Marvel and Indy Mates lines) and larger characters will use the 3" Mate body used for the Lord of the Rings and Star Trek Mini-Mates.



They even remember to paint his ring on the top of his hand.

John Stewart along with the Superman and Batman from the C3 sets.

Here is a comparison shot with the DC Direct "Pocket Hero" line. Pocket Heroes were DC Directs first entry into the block figure arena, even though they are not bock figures per say. I was a fan of the Pocket Heroes line and own them all (except for the LOSH ones), but I have to say I’m really excited by what I’m seeing with the new Mini-Mates line. Pocket Heroes were very uniform with most of the detail being done with paint and capes with the occasional accessory. From the designs we have seen of the first three waves of the DC Mini-Mates, we can see that Art Asylum and DC Direct are not afraid to craft new pieces in addition to the paint details to separate the characters and give them their unique costume designs. I have high hopes for this line.

I have ONE spare DC Direct John Stewart Mini-Mate to give away to a reader. Email the same phrase that you needed for the DCD con give away to: by Friday 8/18 at midnight PST along with your address and I’ll pick a random winner over the weekend. US/Canadian readers only please.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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