SDCC 2018: DARK HORSE LAUNCHES NEW DIRECT-TO-CONSUMER DIVISION
July 9, 2018

MILWAUKIE, Ore., (July 9, 2018)—Today, Dark Horse Comics is proud to announce its newest business venture, Dark Horse Direct. A newly established division, Dark Horse Direct is focused on bringing high-end, limited production collectibles directly to consumers from their online storefront, Direct.DarkHorse.com.

The vision behind DH Direct is to offer fans the finest statues, toys, and figures from their favorite graphic novels, television series, and video game franchises. “Dark Horse Direct is the latest example in Dark Horse’s long history of innovative business practices,” explained President and Founder Mike Richardson. “Dark Horse constantly looks for new ways to inspire passion in our fans in every format possible, which is why a direct-to-consumer program is the most logical move as we continue to grow our business and cultivate new fans.”

The first Dark Horse Direct offering available is the Game of Thrones®: Tormund Giantsbane Figure! Available for pre-order now, Tormund retails for $40.00 and is due to ship to website customers in early August 2018. As a bonus, 300 of the figures will also be available for purchase in the Dark Horse retail booth #2615 at San Diego Comic-Con!

The inaugural DH Direct lineup continues with the Umbrella Academy: Spaceboy Maquette. Masterfully sculpted and painted at 14” tall by 19” wide, this Umbrella Academy: Spaceboy Maquette evokes the character exactly as writer Gerard Way (My Chemical Romance, True Lives of the Fabulous Killjoys) and artist Gabriel Bá (Two Brothers, Daytripper) conceived him to be. The Umbrella Academy: Spaceboy Maquette retails for $299.99 and is now available for pre-order.

Dark Horse Direct presents a throne fit for the true leader of Westeros with the Game of Thrones: Iron Throne 18” Replica. With HBO® Licensing and Retail and the talented artisans at Gentle Giant, DH Direct has replicated the seat of the kings of Westeros. This replica retails for $499.99 and will ship later this year, opening for pre-order in the coming weeks.

Leading the new division is former Dark Horse Director of Marketing, Melissa Lomax. “I am incredibly honored to oversee Dark Horse Direct,” said Lomax, Dark Horse Direct’s new Director of eCommerce. “This is an exciting new opportunity for us to create fresh and unique collectibles that will delight our current fans, as well as new pop-culture enthusiasts, with premium concepts and formats. Get excited! Some really special items are coming and want a place in your home.”

With many more exciting products to come, Direct.DarkHorse.com is open for business now, and ready for fans to check out!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments »

Leave a Comment

(required)

(required)

 

ARCHIVES

 

SPONSORS