Secret Invasion “Buy it by the Brick” Figure Sold-Out; High Demand Makes Reprint Likely
August 21, 2008

August 20, 2008 (SEATTLE) — WizKids Inc. is pleased to announced that it has sold out of numbered Marvel HeroClix: Secret Invasion “Buy it by the Brick” Super Skrull: Illuminati figures and has begun taking orders towards a first-ever brick figure reprint. Secret Invasion is the second “Buy it by the Brick” program sell out following DC HeroClix: Crisis in February, which sold out of 5,000 numbered figures only weeks after the product release.

With all 5,000 numbered figures redeemed worldwide, WizKids is now collecting unfulfilled brick figure orders.  Currently, approximately 200 orders are unfulfilled, but WizKids needs at least 500 unfulfilled orders to meet the minimum order quantity for the reprint.  If WizKids receives at least 500 unfulfilled brick figure orders prior to October 24, WizKids will reprint an unnumbered version of the Super Skrull: Illuminati figure for each order.

“After the Crisis ‘Buy it by the Brick’ program, we did some serious evaluation of it in anticipation for Secret Invasion and built in the possibility of a reprint”, said Justin Ziran, Managing Director of WizKids. “With this second sell out, we’re glad to see that we succeeded in continuing to deliver a premium program benefiting brick and mortar retailers and pleasing HeroClix consumers alike,”

For “Buy it by the Brick” program information, visit www.wizkidsgames.com/brick.

A wholly owned subsidiary of the Topps Company (TOPP), WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination.  Its HeroClix and Pirates of the Cursed Seas brands are among the most successful games on the market today, with over 100 million miniature game pieces sold worldwide.  For additional information, visit www.wizkidsgames.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

No Comments

Comments are closed.

ARCHIVES

 

SPONSORS

 

300x250_aff_TMNT

 

gsi-250

 

tim-bruckner-250px

 

associates-trade-in_Edits_Associate_300x250

 

your-ad-here

 

MOTUGiant_160x600