IRVINE, Calif.–(BUSINESS WIRE)–When the credits roll in the theater, a new adventure awaits at home—Blizzard Entertainment and Regal Entertainment Group today announced an epic promotion that gives moviegoers a chance to continue the journey they began in Legendary Pictures’ Warcraft® movie. In celebration of the film’s June 10 U.S. theatrical release, anyone who buys a ticket to see Warcraft at participating Regal Cinemas locations in the United States will receive a free digital copy of World of Warcraft®†—the acclaimed massively multiplayer online role-playing game played by millions of people worldwide.
“A whole new audience will experience the war between the Alliance and the Horde when the Warcraft movie hits theaters,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment. “We’re excited to give Regal moviegoers in the U.S. a chance to participate in that conflict firsthand and explore Azeroth for themselves after seeing it on the big screen.”
In addition, World of Warcraft players around the globe can celebrate the movie’s release by customizing their in-game weapons with four movie-inspired looks, including the ornate sword and shield carried by soldiers of the Alliance, a massive and menacing Horde axe, and the staff of the fel-twisted orc warlock Gul’dan. Players who log in to the game between May 25 and August 1 will automatically receive this free set of cosmetic gear to permanently add to their collection.
Find out more about World of Warcraft and this promotion at www.warcraft.com/movie.
For World of Warcraft screenshots, videos, and other media, visit the Blizzard Entertainment press site at http://blizzard.gamespress.com/world-of-warcraft.
†To receive digital World of Warcraft game code, ticket receipt must be redeemed at participating Regal Cinemas, United Artists, or Edwards Theaters location starting June 9, 2016 (while supplies last). Digital game code expires December 31, 2016.
About Blizzard Entertainment, Inc.
Best known for blockbuster hits including World of Warcraft® and the Warcraft®, StarCraft®, and Diablo® franchises, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard (NASDAQ: ATVI), is a premier developer and publisher of entertainment software renowned for creating some of the industry’s most critically acclaimed games. Blizzard Entertainment’s track record includes nineteen #1 games* and multiple Game of the Year awards. The company’s online-gaming service, Battle.net®, is one of the largest in the world, with millions of active players.
*Sales and/or downloads. Based on internal company records and reports from key distribution partners.
About the Warcraft Movie
Legendary’s Warcraft is a 3D epic adventure of world-colliding conflict based upon Blizzard Entertainment’s globally renowned universe. Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Duncan Jones, the film is a Legendary Pictures, Blizzard Entertainment, and Atlas Entertainment production. The producers are Charles Roven, Thomas Tull, Jon Jashni, Alex Gartner, and Stuart Fenegan. Jillian Share, Brent O’Connor, Michael Morhaime, and Paul Sams serve as executive producers. Rob Pardo, Chris Metzen, Nick Carpenter, and Rebecca Steel Roven co-produce. The film will be released in 3D by Universal Pictures on Friday, June 10, 2016.
Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media), and comics (Legendary Comics) divisions dedicated to owning, producing, and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic. Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand that consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property. In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12 billion worldwide at the box office. To learn more visit: www.legendary.com.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates one of the largest and most geographically diverse theatre circuits in the United States, consisting of 7,329 screens in 567 theatres in 42 states along with Guam, Saipan, American Samoa and the District of Columbia as of March 31, 2016. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Additional information is available on the Company’s website at www.REGmovies.com.
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