January 14, 2016

Ubisoft® Releases State-of-the Art 2D Platformer Featuring Gorgeous Graphics, 100+ Levels and More than 250 Challenges to Complete!


(SAN FRANCISCO, CA)January 14, 2016 – Today, Ubisoft invites players to enter the magical world of the Smurfs with the latest game installment, SmurfsTM Epic Run.  Available today for free on the App Store, Google Play and Amazon, Smurfs Epic Run is a state-of-the-art 2D platform mobile game developed by Ubisoft Paris [Mobile].  The game challenges players to run, jump, glide, rush and dash through more than 100 levels, all with the goal of freeing the captive Smurfs.

With beautiful graphics inspired by Peyo, the creator of the Smurfs, the game’s storyline sees Gargamel casting an evil fog spell to capture all the Smurfs.  Players, who can play as their favorite Smurf, including Smurfette, Papa Smurf, Handy Smurf, Brainy Smurf and more than a dozen other famous & funny characters, must run away from the fog, journey through lush worlds, gather powerful magic artifacts and save all of their Smurfs friends to become the hero of the village.

As players progress through the game, they can free iconic Smurfs and use their unique powers (dash, double jump, stomp, magnet, etc.) to rush through each level to set the best score; and then customize their Smurfs with cute companions, magic rings and artifacts for extra bonuses.  “Each level is randomly generated to ensure that gamers do not play the same level twice and the gradual increase in difficulty guarantees a perfect balance between fun and challenge throughout the game,” says François Bodson, studio manager at Ubisoft Paris.

“We are glad to collaborate once again with Ubisoft on the Smurfs,” says the President for IMPS and Peyo’s daughter, Mrs. Véronique Culliford.  “Working with Ubisoft means a lot when it comes to building a rich and original gaming experience while respecting the Smurfs’ DNA.  Smurfs Epic Run is probably the most smurfed title to date and one of the best visual experiences in a game based on our beloved blue characters.  Our art teams have been working closely together to deliver what we hope will delight both Smurfs fans and mobile players alike.”

Ubisoft prides itself on building trust-based relationships with licensors such as IMPS and working hand-in-hand with them to deliver the most fun, creative and memorable experiences possible for players.

Smurfs Epic Run challenges players to earn great prizes everyday by collecting Golden Keys, completing Papa Smurf’s Daily Missions, spinning the Wheel of Fortune or asking Farmer Smurf for his “Good Deals.” Players will also unlock magic portals and travel to challenging and mysterious regions called Bonus Zones. Smurfs Epic Run also allows players to race and compete against their friends and other players around the world to establish the best score in the Weekly Tournament.

Smurfs Epic Run, which takes place in multiple locations of the Smurfs’ world including the Village, the Forest and Gargamel’s Castle, is available worldwide in English, French, Italian, German, Spanish, Portuguese, Chinese, Japanese, Korean, Russian and Turkish.

Download links:
– iOS:
– Android:
– Amazon:


About Ubisoft
Ubisoft is a leading creator, publisher and distributor of interactive entertainment and services, with a rich portfolio of world-renowned brands, including Assassin’s Creed, Just Dance, Watch Dogs, Tom Clancy’s video game series, Rayman and Far Cry. The teams throughout Ubisoft’s worldwide network of studios and business offices are committed to delivering original and memorable gaming experiences across all popular platforms, including consoles, mobile phones, tablets and PCs. For the 2014-15 fiscal year Ubisoft generated sales of €1,464 million. To learn more, please visit

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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