So much more than meets the eye…
December 22, 2007

I’ve done pretty well with my Christmas shopping.   I got almost all of it wrapped up last week.   There’s always a few stragglers, and sometimes a few folks you forget you need to buy a gift for them. 

Such is the case of me having to buy something for my cousin’s kids (what ARE they anyway?  My 3rd cousins?  My Great-Cousins?)  Even though, every year at the BIG family Christmas we SAY don’t buy for all the kids… everyone DOES.  So now, with a kid of my own I gotta get in on it, because they are all going to get something for Paige.

The two boys LOVE Transformers.  Easy, right?   Turns out, NO.   As you’ll recall over the summer there was a fair amount of Transformers product, then the movie hit and there was NO product to be found.   Then it built back up and there was what SEEMED like a glut of Transformer stuff.

But, people, I’m here today to tell you that in the past 48 hours in the great state of Oklahoma, in the Targets, Toys R Us’ and Walmarts across the plains there’s not a Transformer to be found! It’s almost comical how empty the pegs are.   There’s the occasional Flypaper wall banner of Bumble Bee keychain, but other than that?  Zipo! Nada.  Zilch.  Goose Egg.

Of course, being the rabid collector that I am I pride myself on being able to find hard to find toy items, so I’m not giving up!  And it gives me an excuse to keep going out and looking at all of the toy aisles.

 Kudos to Hasbro for having a super hot license.   I have a feeling that there will be SEVERAL Transformers sequels if the product keeps selling like this!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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