So So Happy x Toy2R Custom Qee Project
February 29, 2012

Toy2R is thrilled to jump into 2012 with a new DIY project, especially when it’s tied to one of the fastest growing brands – So So Happy. In collaboration, between Toy2R and So So Happy, an incredible roster of artists have been invited to customize 8” Qees inspired by the So So Happy characters and brand. Over 30 artists are taking part in this project and the Qees will be displayed at venues and trade shows across the country for 2012.

Participating artists include: Albert Art, AW177, Sneaky Raccoon, Chauskoskis, Diogo Machado, Frank Mysterio, A Little Stranger, Howie Green, Fuller Designs, JC Rivera, Jon-Paul Kaiser, Julie West, Ardabus Rubber, Kim Mayhew, Leecifer, DGPH, Matt Anderson, MeSmithy, Mikie Graham, Grimsheep, Pocket Wookie, RSIN, Scott Kinnebrew, Scott Tolleson, Shawn Wigs, Steve Lew, Valerie Bermudez and Valerie Gudell.

The first stop for these customs will be announced soon, so stay tuned to Toy2R USA for more information and check out our Facebook Page for sneak peeks at these customs as they are completed.  Don’t forget to check out So So Happy online to brighten your day!

The Qee to the Imagination is to Be Lucky, Spread Love and Live So So Happy!

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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