SOTA announces the new flag bearers
October 18, 2006

October 18, 2006: Lake Balboa, CA – Today, John Schouweiler, the co-founder, owner, and CFO of SOTA Toys, announced the appointment of Guang Yang as the new CEO and Jackson Pornpitayalert as the Vice President of Sales and Marketing. 

Both Guang and Jackson have had many years of experience in the collectable industry, each from a different perspective.

Formerly the creative director at Toynami during its earlier years, Guang has worked side-by-side with all the talent there to produce some of the industry’s finest collectable toys. With his unique background in collectable development, manufacturing, a focused objective-driven business sense, and his Chinese-American heritage, Guang has been bridging the gap between toy developers like SOTA Toys and its factories for the past year while eliminating most of the communication difficulties in operation that still plagues many toy developers today.

On the other hand,Jackson has been a veteran in the retail business, including collectible toys and statues for nearly a decade.  With multiple retail stores passionately named “J-Station”,
Jackson has a grass-root connection with collectors, fans, and distributors alike. His experience not only gives him the first hand knowledge of the trend in the collectablemarket, but also provides him with a unique take on consumer needs and criticisms.

“With the experience and expertise these two bring to the company, SOTA Toys is now truly vertically integrated with a clear line of communication that extends from sculptors to assembly lines to our fans,” said John enthusiastically.

Aside from their business sense, Guang and Jackson are also die-hard fans of comics, movies, and video games, which apparently is the unwritten prerequisite to join Team SOTA. To continue SOTA’s strong connection with its fans and loyal supporters, Guang and Jackson will be actively participating within the online community.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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