SOTA TOYS Dark Stalkers
July 13, 2007

SOTA Toys has always tried to please the hardcore fans.  It is these fans that give us the support and input that helped make our toys some of the best out there.  We are now taking this to the next level.  We are going to take a more "grass-roots" approach to some of our figures.  As you may or may not have noticed there are now temperature gauges on some of the products on our site.  What these gauges reflect is how close the figure is to being produced.  In the past we needed to solicit a certain amount of orders to justify manufacturing a product.  No matter what some people may claim one does not manufacture product unless you have a guaranteed amount sold before the product even arrives.  So what we’ve decided to do is let you, the fans, play an integral part in getting something made.  These gauges will show you how close we are to producing a figure.  We won’t do this for all of our figures, but we will do it for the ones that we know you want, but the buyers don’t seem to get.

Click for bigger picture.

The first line for this will be Dark Stalkers.  We know you want it.  We know you like it.  But the problem is, we just don’t have the orders to warrant manufacturing the figures.  That’s why Dark Stalkers has been "coming soon" for about three years.  That’s why this line has been delayed, pushed back, and stalled out for so long.  But now, using this "grass-roots" approach we really believe that you as fans can show that this is a line that you want produced.  It’s really simple.  Order the figures.  Get your friends to order the figures.  Spread the word.  Let people know.  All you people that believe in Dark Stalker it’s time to show your support!  As soon as we hit our mark we’ll begin the manufacturing process.

As it stands right now there are a few retailers and distributors out there that have orders for Dark Stalkers.  No doubt some of you have pre-orders with these companies.  All these order will be honored.  These will also count towards the total amount of pre-ordered figures.

Jed Haigh
S.O.T.A. Toys

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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