Spin Master Launches Its Highly Anticipated Redakai™
June 1, 2011

A New Dimension in Trading Card Games

Los Angeles, CA – May 31, 2011- As a follow-up to the hit entertainment property and cultural phenomenon Bakugan, Spin Master Ltd. is thrilled to announce the launch of Redakai™, an all-new boys action property, which features fresh new strategic gameplay, amazing Blast3D™ technology and a televised series on Cartoon Network.

Launching at Hobby / Specialty stores on June 4th, followed by mass retailers nationwide in August, Redakai™ is a ground-breaking innovation in gaming, taking trading cards to the next level with amazing Blast3D™ technology.  Never before have trading cards contained 3D and animation effects like Redakai™.  A new  “stack to battle” gaming advancement automatically tracks your progress and allows you to see the damaging effects of your attacks.

"We are very excited about Redakai and I think our gaming customers will be too," says Ed Evans of All Things Fun!, a prominent hobby and gaming retailer in New Jersey.  "The cards themselves are revolutionary and the game play is fantastic.  Redakai literally has the potential to be a game changer for the trading card game category."

“Everyone who has seen Redakai – from hobby store owners and mass retailers, trading card game experts to kids in focus groups – has had an amazing response,” says Johnny O’Neal, Sr. Brand Manager of Redakai for Spin Master.  “We’ll be building momentum all summer, with the animated series in July and the toy launch in August, so we’re poised to make the jump to full-blown craze this fall.”

Redakai: Conquer the Kairuis an animated kids adventure series on Cartoon Network starring Ky, a 15-year-old student of ancient martial arts who embarks on an incredible quest to find the Kairu, a primordial alien energy force. Helped by his friends Maya and Boomer, Ky travels the globe looking for the Kairu to protect it from his extraterrestrial teenage opponents, with the hope that one day he will become the greatest Kairu warrior of them all – a Redakai.

Additionally, starting on launch day, June 4th, kids will be able to play Redakai™ through Official Redakai™ Organized Play programs.  Organized Play kits will contain everything needed to run league events and tournaments: prize cards, training materials, and game accessories. Redakai™ Organized Play will be fully supported at Redakai.com, including nationwide leaderboards and achievements.

For additional information please visit www.Redakai.com.

  

About Spin Master Ltd.

A multi-category children’s entertainment company since 1994, Spin Master has been designing, developing, manufacturing and marketing consumer products for children around the world and is recognized as a global growth leader within the toy industry. Spin Master is best known for such popular brands as boy’s action phenomena and 2010 Boys Toy of the Year winner Bakugan Battle Brawlers™, and award-winning brands Air Hogs®, Aquadoodle™, Tech Deck™, Moon Sand™, Liv™, and Zoobles™. The company has also marked an entry into children’s media with the launch of Spin Master Entertainment, a subsidiary focusing on the design, development and production of television and other media properties. Spin Master employs 900 people with offices in Toronto, Los Angeles, London, Paris, Hong Kong, Mexico, Munich, and central Europe. For additional information please visit:www.spinmaster.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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