Spin Master sues Mattel for patent infringement on patents relating to award-winning Bakugan® toy
May 10, 2018

TORONTO, April 25, 2018 /PRNewswire/ – Spin Master Corp. (TSX:TOY; www.spinmaster.com), a leading global children’s entertainment company, sued Mattel, Inc. in the Central District of California in connection with Mattel’s sale and marketing of its Mecard branded toys. Specifically, Spin Master claims Mattel’s Mecard toys infringe on at least two of Spin Master’s patents. Spin Master is seeking damages and a permanent injunction.

Spin Master has patent rights in major markets throughout the world to protect the transformation mechanism associated with its award winning and successful Bakugan® toys. In proceedings recently filed by Spin Master, it alleged that Mattel’s Mecard toys infringe at least two of Spin Master’s US patents which cover the transformation mechanism. Spin Master alleges Mattel has used its patented technology in its Mecard toys to create dynamic toy transformations.

Based on public information, in 2016 Mattel through a foreign corporation, bought an interest in SonoKong Co Ltd who licenses the allegedly infringing Mecard toys to Mattel. Sonokong was a former Korean distributor of the Bakugan® toys. Spin Master has already obtained a favourable judgment of patent infringement against a US reseller of certain prior Turning Mecard products in US Federal Court. The US lawsuit follows three other patent suits involving the Bakugan technology and Mecard toys filed in 2017 against Mattel in Canada, Mexico and Australia. These cases are ongoing.

Spin Master’s lawsuits against Mattel follow three other patent lawsuits filed by Spin Master involving the Bakugan® technology. Filed in the US, Canada, and the United Kingdom, these lawsuits allege that the Chinese-affiliated Alpha Group has infringed Spin Master’s patents by making and selling its Screechers Wild!™ line of transforming toys.

“Spin Master has been recognized over the years by organizations such as the Toy Industry Association, as one of the industry’s most innovative companies. We go to great lengths to protect and enforce our intellectual property against others who try to unfairly capitalize on our innovation. It is unfortunate when our competitors do not respect our intellectual property rights or do not invest in their own innovation,” stated Ben Gadbois, Spin Master’s Global President and Chief Operating Officer. Added Ronnen Harary, Spin Master’s Co-Chief Executive Officer and Co-Founder, “Bakugan was a global toy phenomenon and we have taken, and continue to take, great care to protect our innovative transforming technology in most major territories around the world. We plan to relaunch the Bakugan property globally in 2019 and we believe our patents protect the technology behind the product. Spin Master expects its competitors to respect Spin Master’s intellectual property and we will take forceful steps if we believe our rights are being infringed.”

About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 92 TIA Toy of The Year (TOTY) nominations with 28 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,600 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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