TORONTO, September 28, 2017 – Spin Master Corp. (TSX: TOY), a leading global children’s entertainment company, announced today an updated schedule for the remaining stops of its third annual PAW Patrol Roll Patrol Road Tour, a multi-city, life-size activation that successfully blends the award-winning toy line with the top-rated preschool property produced by Spin Master Entertainment and broadcast on Nickelodeon. The PAW Patrol Roll Patrol Road Tour will continue to travel across North America through October, allowing kids to connect with their favorite PAW Patrol characters through an immersive PAW Patrol-branded experience.
The updated schedule includes new information on metro area stops in and around Atlanta, Miami, Houston and Los Angeles.
The PAW Patrol Roll Patrol Tour is free to the public and is making stops at select Walmart, Toys“R”Us and Target retail locations in 13 different markets. During full activations, kids can explore the inside of the life-size PAW Patroller and meet their favorite PAW Patrol characters, as well as re-enact their own rescue missions through an interactive play experience featuring the new Sea Patrol theme. Visitors can also receive a memorable photo and limited edition giveaways.
Friday Tour stops are partial activations with character photo opportunities and play tables only.
“As we continue to build an evergreen property, there are multiple touch points when telling a story through a franchise such as PAW Patrol,” said Ben Gadbois, Spin Master’s Global President and COO. “There is a strong collaboration between our Entertainment team and Global Marketing team to ensure we’re connecting with children through positive and meaningful messages, and with the PAW Patrol Roll Patrol Road Tour we are physically bringing the magic to life.”
The life-size activation also has a dedicated area showcasing Spin Master’s newest entertainment property, Rusty Rivets. Kids can combine, design and “rustify” inside Rusty’s life-size Rivet Lab and meet the heroes from the show – Rusty and Ruby. Alongside Rusty Rivets, kids can play with the squeezable sand you can’t put down, Kinetic Sand.
Remaining 2017 Roll Patrol Tour schedule*:
|Dates||State||Friday Location||Saturday/Sunday Location|
|Oct. 6-8||Georgia||5950 State Bridge Rd., Duluth, GA||1135 Woodstock Rd., Roswell, GA|
|Oct. 13-15||Florida||5900 State Rd. 7, Lake Worth, FL||12801 W. Sunrise Blvd., Sunrise, FL|
|Oct. 20-22||Texas||23710 Westheimer Pkwy, Katy, TX||8500 Main St., Houston, TX|
|Oct. 27-29||California||9822 Adams Ave., Huntington Beach, CA||10600 Firestone Blvd., Norwalk, CA|
*All Roll Patrol Tour stops subject to change. Visit www.pawpatrol.com/tour for the most up-to-date schedule. Produced by Spin Master Entertainment, PAW Patrol is a CG-animated, action-adventure preschool series starring a pack of eight heroic puppies led by a tech-savvy 10-year-old boy named Ryder. The series’ unique blend of problem-solving skills, cool vehicles and cute doggy humor has propelled it to become TV’s number-one preschool series. PAW Patrol made its U.S. debut on Nickelodeon in August 2013 and has been picked up for a fifth season during which the heroic pack of pups – Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker – will take to the high seas for Sea Patrol adventures where they’ll meet a scallywag of a pirate and his dachshund pup pal. Elements of the fifth season will be incorporated heavily throughout the 2017 PAW Patrol Roll Patrol Road Tour, including an immersive Sea Patrol experience, a Roll Patrol themed track, consumer-generated photo opportunities, character appearances, a Lookout Tower and HQ experience, interactive displays, a product play area and much more.
Pre-registration is highly encouraged and walk-ups are more than welcome, but admittance cannot be guaranteed due to the growing popularity of the Tour. In the event of weather, specific Tour elements may be moved indoors and event hours may be shortened. For additional information on the Tour and for free pre-registration, fans should visit www.pawpatrol.com/tour and follow the adventure using #RollPatrolTour.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Meccano®, and 2017 Toys of the Year, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2005, Spin Master has received 82 TIA Toy of The Year (TOTY) nominations with 21 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year, more than any of its competitors. To date, Spin Master has produced six television series, including 2007 success Bakugan Battle Brawlers and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,500 people globally with offices in Canada, United States, Mexico, France, Italy, United Kingdom, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.
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