November 4, 2016

Campaign to Encourage Unity


Beverly Hills, California (Wednesday, October 26, 2016). Hollywood Executive and Legendary Marvel Comics Creator Stan Lee (Spider-Man™, Iron Man™, The Avengers™) today announced the official launch of Stan Lee’s RESPECT Initiative ( symbolized by the “Hands of Respect” pin.


Seeing the challenges faced in the country, Stan Lee’s daughter J.C. approached him and asked if there was something they could do.  As a result of their conversation, Lee created the RESPECT pin — “Two hands, black and white, clasped in a friendly handshake under the word ‘Respect’ signifying unity to inspire mutual Respect for all.”


“This is an intensely personal project of mine,” said Lee, “and it is my hope that the RESPECT pin spreads into the general culture and becomes a symbol that builds bridges in communications, encourages conversation and brings together and inspires us to RESPECT one another in dialogue and actions.  The goal is to get a “Hands of Respect” pin to every law enforcement officer and ultimately in the hands of every person, in our country.  In the process, community members of all ages will get involved in the movement,” he added.


For over five decades, Stan Lee has created iconic superhero characters that have inspired millions of fans. As a non-partisan, non-political and neutral world-wide celebrity Stan is in the unique position to bring various parties together as he often has in his comic book stories. In his 90+ years, Stan’s voice speaks from a position of wisdom that young children to the most senior of adults can understand and respect.


“I have always included minority characters in my stories, often as heroes. We live in a diverse society – in fact, a diverse world, and we must learn to live in peace and with respect for each other,” Lee noted. “As a believer in the inert goodness of man, I’m hoping that the RESPECT pin will serve to remind people that America is made of different races and different religions but we’re all co-travelers on the spaceship Earth and must respect and help each other along the way,” he added.


“The subject of Respect for law enforcement has been a major topic of the recent Presidential Debates,” said Jerry Olivarez, Executive Director of the National RESPECT campaign.  “We are working to reach out to the Presidential candidates; however, recently Democratic Presidential candidate Hillary Clinton said:”


‘…we have got to have law enforcement respect communities and communities

respect law enforcement because they have to work together…,’

Hillary Clinton, Steve Harvey Radio Show, September 20, 2016


To join the conversation and help support the campaign, visit



On July 22, 2016 at the San Diego Comic Con, Stan made the first public announcement of his plans for the RESPECT Initiative.


The City of Concord, California led by Mayor Laura Hoffmeister and Chief of Police Guy Swanger became the first city Mayor and police department Chief in the country to officially support the concept of the RESPECT campaign. And, Concord, CA based Land Home Financial Services became the first nationwide company to support the RESPECT Initiative by sponsoring pins for all their employees across the country.



“The City of Concord, California and the Concord Police Department take pride in our police-community partnerships.  The innovative programs such as the Central County Family Justice Center, our partnership with the Mt. Diablo School District and Monument Crisis Center to address gang violence, and so many others were born through the foundation of mutual respect. As Chief of Police, I know that the expression of respect for both law enforcement and those we serve is critical to securing the safety and security of our residents. I am proud to endorse and support Stan Lee’s RESPECT Initiative by promoting the “Hands of Respect” pin to encourage dialogue and bring together and inspire us to RESPECT one another,” said Guy Swanger, Chief of Police, Concord, California.


“For generations Stan Lee’s work has provided us with a vision of hope in a world where ordinary people can be superheroes. That vision continues with the Stan Lee’s Hands of Respect,” said Chief Paul M. Cell, Vice President, International Association of Chiefs of Police.


“San Diego is proud to host the International Comic Con and Stan Lee every year. Public safety is a shared responsibility. Let’s all come together and unite as one. We are looking forward to partnering with Stan Lee’s ‘Hands of Respect Initiative,’” said San Diego Police Chief Shelley Zimmerman.


On September 30, 2016, Congressman Mark DeSaulnier (CA-11) entered Stan Lee’s RESPECT Initiative into the Congressional Record.


On Friday, November 18, Stan will make an appearance at the Marvel Avengers S.T.A.T.I.O.N. located at the Treasure Island Hotel Casino in Las Vegas, Nevada and promote the RESPECT Initiative.



Stan Lee was born Stanley Martin Lieber on December 28, 1922.  He is an American Hollywood executive, producer, comic book writer, editor, actor, publisher, television personality, and the former president and chairman of Marvel Comics.  Comic book legend Stan Lee is considered the godfather of the modern day superhero.  He has exerted more influence over the comic book and entertainment industry than any other figure.  He is revered by fans of all ages world-wide and amongst all cultures.


Stan Lee co-created some of Marvel’s most recognizable characters including Spider-Man™, Iron Man™, The Incredible Hulk™, The Fantastic Four™, X-Men™, The Avengers™, Thor™, Doctor Strange™, Daredevil™ and hundreds more fictional characters, introducing complex, naturalistic characters and a thoroughly shared universe into superhero comic books. Lee subsequently led the expansion of Marvel Comics from a small division of a publishing house to a large multi-media company which was acquired by the Walt Disney Company in 2010.


Stan Lee received the Vanguard Award from the Producer’s Guild of America in 2012 and was inducted into the comic book industry’s Will Eisner Comic Book Hall of Fame in 1994 and The Jack Kirby Hall of Fame in 1995. He received a Star on the Hollywood Walk of Fame in 2011. Lee is currently Chairman and Chief Creative Officer of POW! Entertainment, a multi-media entertainment company with projects in development and production around the world.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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